Which searches can an ad show for broad match keyword “car window repair?”

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Lata Bala

Which searches can an ad show for broad match keyword “car window repair?”

After scoring over 96% on the Google Ads Search Certification exam, I’ve been breaking down real exam questions. In this post, I’ll walk you through a question about broad match keyword behavior — one of the most important concepts in Google Ads. Let’s begin.

Question:

Which searches can an ad show for broad match keyword “car window repair?”

  • replace car window
  • automobile glass replacement
  • second-hand cars for sale
  • cars for sale

Here are two correct answers:
✅ replace car window
✅ automobile glass replacement

If you are interested, you can take the exam on Google Ads Search Certification.

Why These Are Correct:

When you use a broad match keyword like "car window repair", Google Ads considers:

  • Synonyms
  • Related phrases
  • User intent
  • Contextual signals (location, search history, device)

That means your ad can show for queries that don’t exactly match the keyword but still share the same intent.

✅ “replace car window”

  • Closely related in meaning to “car window repair”
  • Reflects the same intent — fixing or replacing a damaged window
  • Google AI understands this as a relevant variation

✅ “automobile glass replacement”

  • Synonym of “car window” = “automobile glass”
  • Synonym of “repair” = “replacement”
  • Although no words exactly match, the intent is the same

❌ Why These Are Incorrect:

OptionWhy It’s Incorrect
second-hand cars for sale❌ Different intent — focused on buying cars, not fixing windows
cars for sale❌ Broad and unrelated — searcher is looking to buy, not repair

Google Ads won’t show your ad for these, especially if Smart Bidding is enabled — because the user intent doesn’t match your offering.

Real-Life Example:

You run a local windshield repair service. Your broad match keyword is: “car window repair.”

Users might search:

  • “replace windshield”
  • “fix broken car glass”
  • “auto glass replacement near me”

✅ Google shows your ad because it understands the searcher is looking for the exact service you offer, even if they phrase it differently.

❌ But it won’t show your ad for:

  • “used cars near me”
  • “cheap cars to buy”

➡ That’s a different market entirely.

Additional Resources:

FAQs

Q1: Does broad match mean my ad shows up for everything?

No. With Smart Bidding and AI, Google prioritizes intent over keyword similarity. Broad match expands reach but still stays relevant.

Q2: Can I use negative keywords with broad match?

Yes — and it’s recommended. Use negative keywords to block irrelevant traffic like “cars for sale” or “dealerships.”

Q3: Is phrase match more controlled than broad match?

Yes. Phrase match shows your ad only for searches containing your phrase or close variants. Broad match is more flexible.

Conclusion:

If you’re using the broad match keyword “car window repair”, your ad can appear for:

  • ✅ replace car window
  • ✅ automobile glass replacement

❌ But it won’t show for:

  • cars for sale
  • second-hand vehicles

Broad match + Google AI = smarter, intent-driven ad delivery — as long as you understand what your keyword truly means to users.

Now, if you are ready, you can take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, keep following.