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Infographic showing reasons for differences between Google Ads conversion data and offline sign-up data, focusing on date/time attribution differences.

A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?

If you manage Google Ads campaigns, you might have noticed that the number of conversions reported in Google Ads often … Read More