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Illustration of a small business owner using Google Display Ads Custom Affinity audiences to reach a niche market effectively.

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

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Amy has recently created a new brand focused on goldfish training materials—a niche yet growing sport. She knows her audience … Read More

Illustration showing a young woman named Catherine with a Google Display Ads question about choosing the right marketing objective to reengage visitors, along with four multiple-choice options.

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

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Catherine recently launched a Google Display campaign for her online pet store, and she saw a big spike in website … Read More

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