A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching … Read More
You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on … Read More
What are two types of value-based Smart Bidding strategies? The correct answers are:✅ Maximize conversion value with target ROAS✅ Maximize … Read More
What are three efficient ways for marketers to apply recommendations that impact optimization score? The correct answers are:✅ Review and … Read More
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids … Read More
Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much … Read More
You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. … Read More
You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding … Read More
The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they … Read More
When visibility is the campaign goal, which bidding strategy should an advertiser choose? The correct answer is: ✅ Target Impression … Read More