Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

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Lata Bala

Digital illustration of a marketer setting up a Google Ads experiment on a computer screen, representing the use of One-Click Experiment Apply to test Broad Match campaigns and analyze conversion performance.

Recently, I took the Google Ads Search Certification exam and successfully passed with a score of over 90%. It’s not bad, so I am very glad to have passed the exam. Now, I will elaborate on one Google Ads Search question, explaining why it is correct and why the others are incorrect. Let’s start.

Question:

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

  • You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
  • You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
  • You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
  • You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.

Here is the correct answer:
✅ You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.

If you are interested, you can take the exam on Google Ads Search Certification.

Let’s start with why this is correct — and others are not:

✅ Why This Is the Correct Method:

One-Click Experiment Apply is the recommended method to safely implement and test Broad Match in Google Ads because it:

  • Creates a controlled experiment alongside your original campaign
  • Applies Broad Match keywords while keeping other campaign variables constant
  • Follows all Google’s experiment best practices, including traffic splitting and conversion tracking
  • Allows you to compare performance (like conversions, CPA, ROAS) between Broad Match and your original keyword setup

This helps you test Broad Match performance safely without disrupting your entire campaign.

❌ Why the Other Options Are Incorrect:

OptionWhy It’s Incorrect
Conversion Tracking feature❌ While essential for tracking conversions, this alone doesn’t set up or test Broad Match in a controlled way. It’s a tracking tool, not an implementation or testing method.
Keyword Planner❌ Helps you find new keywords, but does not implement or test Broad Match in campaigns or experiments.
Keyword Match Types feature❌ Useful for understanding how match types behave, but does not allow structured A/B testing or performance comparison.

Real-Life Example:

Let’s say you run a campaign for fitness coaching using exact match keywords like [online fitness coach].

To test Broad Match safely:

  1. Use One-Click Experiment Apply
  2. Google Ads duplicates your campaign
  3. Broad Match is applied to keywords in the experiment group
  4. Google splits the traffic between the original (control) and test (experiment) group
  5. After a few weeks, you compare metrics: clicks, conversions, cost/conversion

➡ If Broad Match delivers equal or better performance, you can apply it with confidence.

Summary Table:

MethodHelps Implement Broad Match Experiment?Why?
✅ One-Click Experiment ApplyYesStructured test, follows best practices
❌ Conversion Tracking ToolNoTracks conversions, but doesn’t implement Broad Match
❌ Keyword PlannerNoGenerates keyword ideas, not testing tools
❌ Match Types FeatureNoOffers analysis, not experimentation

Additional Resources:

Conclusion:

To test Broad Match properly and analyze conversion data:

  • ✅ Use One-Click Experiment Apply to run a structured, side-by-side test
  • Track performance based on real data
  • Make confident decisions based on conversion results, not assumptions

Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.