Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

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Lata Bala

Infographic showing Maximize Clicks as the best Google Ads bidding strategy for marketers with limited budgets focused on driving the most traffic, contrasted with Target ROAS, Maximize Conversions, and Target Impression Share.

I recently took the Google Ads Search Certification exam and passed with a score of over 95%. It’s a solid result, and I’m happy with the outcome. As I continue learning, I want to break down some of the actual exam questions I encountered, explain the correct answers, and clarify why others are incorrect.

Here is a Question:

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.

What automated bidding strategy should she use in her campaign?

  • Target impression share
  • Maximize clicks
  • Target return on ad spend (tROAS)
  • Maximize conversions

Here is the correct answer:

Maximize Clicks ✅

If you are interested, you can take the exam on Google Ads Search Certification.

Why this is correct ✅:

Jasmine’s objective is simple and clear:
➡ Drive as much traffic to her website as possible within a fixed budget.

The best-fit strategy for this goal is Maximize Clicks, an automated bidding strategy in Google Ads that aims to generate the highest number of clicks for your ad, based on your budget.

Google Ads automatically sets your bids to help you get the most visits possible, making it ideal when:

  • Your campaign’s primary KPI is website traffic
  • You’re not optimizing for conversions or revenue
  • You’re working with a fixed daily or campaign budget

❌ Why the other options are incorrect:

OptionWhy It’s Not the Right Fit
Target impression share❌ Focuses on visibility (like top-of-page placement), not website traffic.
Target return on ad spend (tROAS)❌ Designed to maximize revenue efficiency, not click volume. Jasmine isn’t focused on ROAS.
Maximize conversions❌ Optimizes for leads, signups, or purchases, not necessarily clicks. Great for action-focused campaigns, not traffic-only ones.

Real-Life Example: Jasmine’s Clothing Chain

Let’s say Jasmine runs SeasonThreads, a boutique clothing chain launching a summer collection.

  • She sets a $2,000 campaign budget
  • Her goal: Get as many shoppers as possible to visit her site during the weekend
  • She chooses Maximize Clicks bidding
  • Google optimizes bids in real time to generate the most website visits possible

➡ Jasmine doesn’t have to guess bid amounts — Google handles it. As a result, she sees a 45% increase in traffic compared to her previous manual campaign.

Even better? She didn’t go over budget.

Additional Resources:

FAQs

Q1: What is Maximize Clicks best used for?

It’s best when your main goal is driving traffic, not sales or leads.

Q2: Is Maximize Clicks good for eCommerce campaigns?

Not typically. For eCommerce, you’d want to use Maximize Conversions or Target ROAS to optimize for revenue.

Q3: Can I limit how much I spend per click with Maximize Clicks?

Yes, you can set a maximum CPC bid limit to stay within your comfort zone.

Conclusion:

When your goal is volume-based traffic, and you have a fixed budget, there’s no better fit than:
🎯 Maximize Clicks

It aligns perfectly with Jasmine’s objective of getting as many people as possible to her website — without needing to manually set bids.

Now, if you are ready, you can take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, keep following.