An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.”

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Lata Bala

Google Ads phrase match

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.”

How will phrase match benefit the company’s Search Ads campaign?

  • Their ad will appear if the search terms include the meaning of the keyword.
  • Their ad will appear if the search terms have the same meaning as the keyword.
  • Their ad will appear if the search terms contain all three of the exact keywords.
  • Their ad will appear if the search terms are related to the keyword.

✅ The Correct Answer Is:

Their ad will appear if the search terms have the same meaning as the keyword.

Google Ads Search Certification

Full Explanation

Phrase match in Google Ads allows advertisers to reach users whose search queries share the same meaning or intent as the chosen keywords, even if the exact wording differs or the word order changes slightly.

In this case, the electronics company uses phrase match with the keywords:

  • “television”
  • “accessible”
  • “voice”

Result:
Their ads can appear when a search query:

  • Contains those words in any order
  • Uses synonyms or related phrases
  • Expresses the same intent

Real-Life Examples:

Search QueryWill the Ad Appear?Why?
“accessible television with voice commands”✅ YesSame meaning and intent
“TV with voice control accessibility features”✅ YesDifferent words, same meaning
“voice-activated accessible TVs for seniors”✅ YesSynonyms used, but intent matches
“cheap televisions on sale”❌ NoNo relevance to accessibility or voice features

Why Other Options Are Incorrect:

OptionCorrect?Reason
Their ad will appear if the search terms include the meaning of the keyword❌Close, but this phrasing is more typical of broad match, not phrase match.
Their ad will appear if the search terms contain all three of the exact keywords❌Phrase match allows for variations and synonyms; exact keyword presence is not required.
Their ad will appear if the search terms are related to the keyword❌Again, more aligned with broad match behavior, not phrase match.

Important Update (2021 and Beyond):

Google updated phrase match behavior in February 2021.
Phrase match now focuses on meaning or intent, not just exact words or word order.

Old phrase match = Exact words in order.
New phrase match = Same meaning, flexible wording.

Source:
Google Ads Help – Keyword Match Types

📊 Summary Table:

Keyword Match TypeHow Ads Are Triggered
Phrase MatchAds appear when search queries have the same meaning or intent as the keyword.
Broad MatchAds appear for searches related to the keyword, even with different meanings.
Exact MatchAds appear only for searches with the exact meaning or close variants.

Additional Resources:

Conclusion:

By using phrase match, the electronics company ensures that their ads reach users searching for voice-accessible televisions — even when the exact search query wording varies.
Phrase match strikes a balance between reach and relevance, making it ideal for promoting niche product features like accessibility.

FAQs:

Q: Will the ad trigger if someone searches “TV with speech control”?
A: Yes, if the meaning matches the phrase match keywords.

Q: Is phrase match more flexible than exact match?
A: Yes. Phrase match allows variations in wording and synonyms, while exact match is more restrictive.

Q: Can I still use negative keywords with phrase match?
A: Absolutely. Negative keywords can prevent your ad from showing for unwanted queries.

Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.