What’s a benefit of using Smart Bidding with broad match?
I remember getting this one during my certification practice and thinking — “Broad match? Isn’t that risky?” But when combined … Read More
Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL … Read More
Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs … Read More
How should marketers use AI-powered Search ads to accomplish their business goals?
How should marketers use AI-powered Search ads to accomplish their business goals? The correct answer is: ✅ Leverage broad match, … Read More
Which two asset types can also be served as account-level automated assets?
Which two asset types can also be served as account-level automated assets? The correct answers are: ✅ Dynamic Callouts and … Read More
You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?
When explaining Google Search ads to a new client or studying for the Google Ads Search Certification, start with the … Read More
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching … Read More
You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.
You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only … Read More
What are two types of value-based Smart Bidding strategies?
When I was preparing for the Google Ads Search Certification exam (which I proudly passed with a 97% score!), one … Read More
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids … Read More