Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

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Lata Bala

Digital illustration showing conversion measurement foundations in Google Ads with icons representing Consent Mode, Enhanced Conversions, and Global Site-Wide Tagging, supporting value-based bidding strategies.

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

  • Consent mode
  • Broad match
  • Enhanced conversions
  • Smart Bidding
  • Global site-wide tagging

The correct answers are:
✅ Consent mode
✅ Enhanced conversions
✅ Global site-wide tagging

Google Ads Search Certification

Full breakdown: Why correct and others incorrect:

✅ Correct Answers & Why:

1. Consent mode

Why it’s correct:
Consent mode adjusts how Google tags behave based on a user’s consent choices. It helps maintain conversion measurement even when users decline cookies or tracking. This ensures that your value-based bidding can still receive important conversion signals in a privacy-compliant way.

Example:
A user doesn’t consent to tracking. Consent mode sends cookieless pings so you can still model conversion data without violating privacy regulations.

2. Enhanced conversions

Why it’s correct:
Enhanced conversions securely send hashed first-party customer data (like email or phone number) to Google when a user completes a conversion. This improves the accuracy of your conversion tracking, especially when cookies aren’t available.

Example:
A user buys a product and provides an email at checkout. Even if cookies are blocked, enhanced conversions help attribute that sale back to your ad.

3. Global site-wide tagging

Why it’s correct:
Global site-wide tagging (also known as the Google tag) is the foundation of accurate conversion tracking. It ensures all pages on your site are tagged properly, enabling conversion data collection across the customer journey.

Example:
A retailer installs the Google tag on all pages, making sure every visit, click, and conversion is tracked and passed to Google Ads.

❌ Why the Other Options Are Incorrect:

OptionWhy Incorrect
Broad match❌ Broad match helps expand reach and find new queries. It’s a keyword match type, not a conversion measurement solution.
Smart Bidding❌ Smart Bidding uses conversion data to optimize bids, but it’s an automated bidding strategy, not a tool for building a measurement foundation.

Real-Life Example:

An online clothing store wants to improve its value-based bidding:

  • Adds Consent Mode to comply with EU privacy laws and maintain data modeling.
  • Enables Enhanced Conversions to track purchases even if users block cookies.
  • Implements Global Site-Wide Tagging to ensure all visitor actions are tracked accurately.

As a result, Smart Bidding can optimize for real conversion values with complete data, even in privacy-restricted environments.

Summary:

SolutionSupports Conversion Measurement?Reason
✅ Consent modeYesRetains conversion data based on consent
✅ Enhanced conversionsYesSecures conversion data even without cookies
✅ Global site-wide taggingYesEnsures full data collection
❌ Broad matchNoKeyword targeting method, not a measurement tool
❌ Smart BiddingNoUses conversion data but doesn’t help collect it

Additional Resources:

Conclusion:

To build a strong conversion measurement foundation for value-based bidding, you must:

  • ✅ Implement Consent Mode to handle privacy preferences
  • ✅ Use Enhanced Conversions to capture accurate data
  • ✅ Set up Global Site-Wide Tagging for complete conversion tracking

This ensures better data for Smart Bidding and maximizes your ad performance.

FAQs:

Q: Can I run Smart Bidding without these tools?
A: Yes, but Smart Bidding works best with high-quality, complete conversion data.

Q: Is Consent Mode required globally?
A: No, but it’s essential in regions with privacy regulations (like the EU).

Q: Do Enhanced Conversions require coding?
A: Some setup is required, but Google provides tools and support to make it easier.

Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.