Assets assist in providing users with which two things they want from their search queries?

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Lata Bala

Assets assist in providing users with which two things they want from their search queries?

Recently, I took the Google Ads Search Certification exam and successfully passed with a score of over 90%. I am very glad to have passed the exam. Now, I will elaborate on one question, explaining why it is correct and why the others are incorrect. Let’s start.

Question:

Assets assist in providing users with which two things they want from their search queries?

  • Product and service comparisons
  • Attractive imagery
  • Information based on their moment
  • Relevant information

Here are the two correct answers below:
✅ Information based on their moment
✅ Relevant information

Let’s start with why this is correct and others are incorrect:

✅ 1. Information based on their moment

Why it’s correct:
Google Ads assets (formerly known as ad extensions) help tailor your ad content to the user’s specific intent at the time of their search — their “moment.” This might be:

  • A desire to buy something now
  • A need for directions to a nearby store
  • Searching for business hours
  • Looking for pricing or availability

Example:
If someone searches for “24-hour emergency plumber near me,” your call asset or location asset can provide immediate, relevant access to contact info — fulfilling their moment of need.

✅ 2. Relevant information

Why it’s correct:
Assets enhance your Search ads by providing more relevant details, such as:

  • Site links
  • Callouts
  • Structured snippets
  • Pricing info
  • Business location

This helps users get the info they’re looking for faster, improving click-through rates and user experience.

Example:
A user searching “affordable SEO services” may see price ranges, service highlights, or FAQs directly in the ad — making it more relevant than a basic ad.

❌ Why the Other Options Are Incorrect:

OptionWhy It’s Incorrect
Product and service comparisons❌ Not the core purpose of assets. While some structured snippets can include categories, they’re not designed to directly compare products like a review site would.
Attractive imagery❌ Only applicable in specific ad formats like Image Extensions or Performance Max. Most standard Search ad assets are text-based, not visual.

Summary:

OptionDelivers What Users Want?Why?
✅ Information based on their momentYesMeets intent with relevant timing & features (calls, hours, location)
✅ Relevant informationYesProvides useful content directly in the ad (site links, prices, offers)
❌ Product comparisonsNoNot intended for side-by-side product evaluation
❌ Attractive imageryNoStandard search ads focus on text; only some formats support visuals

Conclusion:

Google Ads assets play a key role in boosting ad performance by helping users find:

  • What they’re looking for
  • At the right time
  • In the most helpful way

By adding assets, your ads become richer, more relevant, and more responsive to user intent — improving both user experience and your results.

Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.