What are two ways optimization score can help marketers succeed?

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Lata Bala

Google Ads optimization score

What are two ways optimization score can help marketers succeed?

The correct answers are:
✅ Speeds up implementation for enhancements to campaigns
✅ Determines which campaigns to prioritize for improvements

Full breakdown: Why correct and others incorrect:

✅ 1. Speeds up implementation for enhancements to campaigns

Why it’s correct:
Google Ads’ Optimization Score recommends specific actions — such as adding keywords, adjusting bids, or improving ad copy — that can be implemented with just a few clicks.
This accelerates campaign improvement and saves marketers valuable time.

Example:
You see a recommendation to switch to Smart Bidding with a +5% optimization score gain. You click “Apply,” and it’s instantly implemented.

✅ 2. Determines which campaigns to prioritize for improvements

Why it’s correct:
The Optimization Score ranges from 0% to 100%, helping you identify which campaigns need the most attention.
Lower scores indicate more room for improvement, allowing you to prioritize campaigns strategically based on impact potential.

Example:
Campaign A has a score of 62% with a potential 15% gain, while Campaign B is at 92% with a potential 2% gain. You prioritize Campaign A first for optimizations.

❌ Why the Other Options Are Incorrect:

OptionWhy It’s Incorrect
Uses Google AI to plan campaigns without the need for input❌ Optimization Score uses AI for suggestions, but you still provide input, review, and choose what to apply. It’s not a fully automated campaign planner.
Documents campaign budget for marketing teams❌ Optimization Score is focused on performance recommendations, not budgeting or documentation. Budget management is done separately in Google Ads settings.

Summary:

StatementValid?Why?
✅ Speeds up campaign enhancementsYesAllows quick implementation of best practices
✅ Helps prioritize improvementsYesOptimization Score highlights where impact is greatest
❌ Plans campaigns without inputNoMarketers still need to review and apply suggestions
❌ Documents campaign budgetsNoOptimization Score isn’t related to budget tracking

Additional Resources:

Conclusion:

Optimization Score helps marketers:

  • ✅ Act quickly to improve performance
  • ✅ Focus efforts where they’ll have the greatest impact

Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.