Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.

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Lata Bala

Google Search Ads campaign’s optimization score

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.

What will happen to her campaign’s optimization score?

  • It will gradually improve by the end of the week.
  • It will improve upon acceptance.
  • It will improve by the end of the month.
  • It will improve by the end of the day.

The correct answer is: It will improve upon acceptance. ✅

Google Ads Search Certification

What Happens to Your Google Ads Optimization Score When You Apply a Recommendation?

Scenario:
Karen, a digital marketer, notices her Google Search Ads campaign’s performance is slipping. When she checks her Optimization Score, it’s much lower than last month. She decides to apply one of Google’s suggestions from the Recommendations tab.

So, what happens next?

✅ Correct Answer:

It will improve upon acceptance.

Why Correct?

The Optimization Score in Google Ads is a real-time performance metric. It evaluates how closely your campaign aligns with Google’s best practices for better results.
Each recommendation is weighted, meaning it has a specific impact on the overall score. Once Karen accepts and applies a recommendation, the system instantly updates the score to reflect the change.

✔️ No waiting until the end of the day
✔️ No gradual boost over the week
✔️ No monthly delay
✅ It’s immediate.

Real-Life Example:

Let’s say Karen’s campaign has a score of 65%.
Google recommends switching from manual bidding to Target CPA bidding.
Once she clicks “Apply,” her score could rise to 75% or more, depending on how valuable that change is.

This instant feedback helps marketers know their efforts are moving the needle in the right direction.

Why Other Options Are Incorrect

OptionWhy It’s Not Right
It will gradually improve by the end of the weekOptimization Score updates in real-time — no need to wait days.
It will improve by the end of the monthToo slow — Google Ads is dynamic and reflects changes immediately.
It will improve by the end of the dayIt doesn’t delay updates; score increases as soon as changes are applied.

Conclusion

The Optimization Score is not just a number — it’s a helpful tool that guides advertisers toward higher performance.
By following recommendations and taking action, marketers like Karen can boost their ad visibility, reduce wasted spend, and improve conversions — all while keeping their campaigns in top shape.

Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam.