You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.

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Lata Bala

Google Ads exact match

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots.

How can you attract search traffic for Wonder Boots product name queries only?

  • Using broad match
  • Using exact match
  • Using keyword targeting
  • Using phrase match

The correct answer is: Using exact match ✅

Google Ads Search Certification

Why Correct?

If you want your Google Ads to appear only when someone searches specifically for your product name, like “Wonder Boots” — without triggering ads for related or similar terms — the best and most precise option is Exact Match.

What is Exact Match?

Exact match is a keyword match type in Google Ads that ensures your ad shows only when the search query exactly matches your keyword or close variations, such as:

  • Plural or misspellings (e.g., Wonder Boots, Wonder Boot)
  • Minor function word changes (like on, with, the)

It prevents your ad from showing up for unrelated or loosely related queries, giving you tight control over what triggers your ad.

Example:

Search TermExact Match Keyword: [Wonder Boots]Will Ad Show?
Wonder Boots✅ Yes
Buy Wonder Boots✅ Yes (close variation)
Wonder Boot✅ Yes (minor variation)
Winter Boots❌ No
Best boots for hiking❌ No

Why the Other Options Are Incorrect

OptionWhy It’s Incorrect
❌ Broad MatchShows ads for a wide range of queries, including unrelated ones like “hiking shoes” or “best boots for rain.” Not suitable for strict targeting.
❌ Phrase MatchTriggers ads when the phrase appears in the query (e.g., “buy Wonder Boots online”), which may still include additional words you don’t want.
❌ Keyword TargetingThis is a general concept — not a specific match type. It refers to any use of keywords, but doesn’t define how tightly they match queries.

Advance Tip:

To attract only traffic for your product name, use:

[Wonder Boots]

Wrap your keyword in square brackets in your ad group — and your ad will appear only for people actively searching your product name, ensuring high-quality, high-intent traffic. 🎯👢

Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.