What is a key benefit of Display campaigns?

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Bhupati Barman

Flat-style infographic illustration showing a Google Ads question about the key benefit of Display campaigns, highlighting "minimal input" as the correct answer.

When you’re short on time and resources, Display campaigns — especially Google Ads Smart Display campaigns — can be a lifesaver.

This question highlights what makes Display so appealing for busy advertisers: the ability to launch effective ads with minimal manual setup. You don’t have to be a design expert or a data analyst — Google handles a lot for you.

Let’s explore why this is the key benefit, and why the other answers don’t quite fit.

Question:

What is a key benefit of Display campaigns?

  • Advertisers can provide minimal input to create a Display campaign.
  • Smart Display campaigns can automatically create video content.
  • Display campaigns provide highly-segmented insights for daily campaign deep dives.
  • Display campaign performance helps determine search recommendations.

Here is the correct answer: ✅ Advertisers can provide minimal input to create a Display campaign.

If you’re interested, you can take the exam here: Google Ads Display Certification via Skillshop.

Why This Is the Correct Answer

One of the biggest benefits of Google Display campaigns (especially Smart Display) is how easy and automated they are.

With just a few inputs:

  • Headlines & Descriptions
  • Images or Logos
  • Budget and Target (like CPA or ROAS)

Google automatically:

  • Builds ad combinations
  • Tests what works best
  • Places ads across millions of websites, apps, and YouTube
  • Optimizes bidding and targeting using machine learning

📦 Minimal input = maximum automation. That’s the power of Display.

Why the Other Options Are Incorrect

❌ Smart Display campaigns can automatically create video content

❌ Display campaigns provide highly-segmented insights for daily campaign deep dives

  • While you can get reports, Display campaigns don’t offer in-depth daily breakdowns like Search or Shopping might.
  • They’re designed more for reach and automation — not manual analysis.

❌ Display campaign performance helps determine search recommendations

Real-Life Example: Malik’s Furniture Brand

Malik runs a small online furniture business with limited time for marketing.

He starts a Smart Display campaign with:

  • 2 headlines
  • 2 descriptions
  • 4 product photos
  • A $25/day budget

Google does the rest.

In 3 weeks:

  • His ads appeared across 900+ websites and apps
  • He saw a 60% increase in traffic
  • He spent zero hours managing placements or bids

✅ That’s the power of minimal input with smart automation.

Summary Table

StatementCorrect?Why/Why Not?
✅ Minimal input required✅ YesKey feature of Smart Display campaigns
Auto-creates video content❌ NoGoogle doesn’t automatically create video in Display campaigns
Provides deep, highly-segmented insights❌ NoNot the main focus — Display favors automation over manual deep dives
Informs search campaign recommendations❌ NoDisplay and Search data are treated separately by Google Ads

Horizontal bar chart showing that minimal input is the only key benefit of Google Display campaigns, while features like video creation and in-depth daily reporting are not.
Minimal advertiser input is the true benefit of Display campaigns. Other features like video auto-creation or Search influence are not core advantages.

FAQs

Q: What’s the difference between Display and Smart Display?

A: Smart Display is a more automated version of Display — Google handles bidding, targeting, and ad creation automatically.

Q: Do I need lots of creatives?

A: No. You can start with just a few headlines, descriptions, and images — Google will test and learn from them.

Q: Are Smart Display campaigns good for beginners?

A: Absolutely. They’re ideal for anyone who wants quick setup with automated optimization.

Q: Do I need design skills or a graphic designer to run a Display campaign?

A: Not at all! Google Display campaigns — especially Smart Display — allow you to upload a few basic images and text. Google will then automatically create responsive ads that fit different screen sizes and placements. No professional design required.

Q: What assets do I need to launch a Smart Display campaign?

A: You only need:
1–5 headlines
1–5 descriptions
1 logo (optional)
A few product or brand images
A daily budget
That’s it! Google handles the rest using its AI and automation engine.

Q: Will Google choose where my Display ads show?

A: Yes. Google uses its Display Network, which includes over 3 million websites, apps, and YouTube placements. It automatically places your ads where they’re likely to perform best, based on your goals and audience signals.

Q: What is the difference between a regular Display campaign and a Smart Display campaign?

A: Standard Display gives you more manual control over targeting, placements, and bids.
Smart Display automates everything — bidding, targeting, and creative combinations.
Smart Display is ideal if you want results with minimal input and faster optimization.

Q: Can Display campaigns drive conversions, or are they just for awareness?

A: Display campaigns can do both — awareness and conversions. With the right setup (like Smart Bidding), Display ads can help generate leads, app installs, purchases, or other conversion actions, especially through remarketing or audience targeting.

Helpful Resources

Final Answer:

The key benefit of Display campaigns is:
✅ Advertisers can provide minimal input to create a Display campaign.

This makes Display a great starting point for advertisers who want to reach a wide audience without spending hours configuring every setting.

Now, if you are ready, you can take the Google Skillshop test for the Google Ads Display Exam. Want more real exam questions with easy answers like this? Follow along — I’ll be breaking down more Google Ads Display Measurement Certification Free examples in the next posts.