Which statement is true about the value of Google Display Ads?

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Bhupati Barman

Flat-style illustration with a multiple-choice question about the value of Google Display Ads, highlighting automation and smart bidding as the correct answer.

When I first started with Google Ads, I thought Display ads were just about showing banners on websites. But this question helped me realize how powerful Google’s Display Network really is — especially when you consider how much automation and intelligent bidding is built into it.

Let’s break down why that’s the real value of Display Ads and how it works behind the scenes to grow your reach — and your results.

Question:

Which statement is true about the value of Google Display Ads?

  • It enables advertisers to reach customers searching for specific search terms.
  • It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
  • It offers advertisers the most control over the geographic locations where their ads will be seen.
  • It uses best-in-class automation and bidding to reach millions of users at just the right moment.

Here is a correct answer: ✅ It uses best-in-class automation and bidding to reach millions of users at just the right moment.

If you’re interested, you can take the exam here: Google Ads Display Certification via Skillshop.

Why This Is the Correct Answer

Google Display Ads combine machine learning, automated bidding, and audience insights to place your ads in front of the right person, at the right time, and often at the lowest possible cost.

🚀 Key Benefits:

  • Automation: Google decides the best time and place to show your ad.
  • Smart Bidding: Adjusts bids in real-time based on conversion likelihood.
  • Massive Reach: Over 3 million websites, apps, and YouTube channels.
  • Efficiency: You don’t need to micromanage targeting and bidding.

This makes Display ads ideal for scaling brand awareness, remarketing, and even driving conversions when paired with the right strategy.

Why the Other Options Are Incorrect

❌ Option 1: Reaching customers searching for specific search terms

  • That describes Google Search Ads, not Display Ads.
  • Display targets users before or after they search, often through interest or behavior signals.

❌ Option 2: Bundling campaign pillars to reach audiences

  • Sounds good, but it’s not a specific feature of Display Ads.
  • It’s a vague, made-up description without any defined technical meaning.

❌ Option 3: Most control over geographic locations

  • You can control location targeting in Display Ads, but it’s not what makes Display valuable.
  • That level of precision is more associated with Search and Local campaigns.

Real-Life Example: Lydia’s Fitness Brand

Lydia runs a startup selling home fitness gear. Her budget is tight, and she doesn’t have time to optimize ads manually.

She sets up a Smart Display campaign using:

  • Maximize Conversions bidding
  • A $20/day budget
  • A few high-quality creatives

Google automatically:

  • Shows her ads to users interested in fitness, wellness, and home workouts
  • Places them on relevant websites and YouTube channels
  • Adjusts bids based on who’s likely to buy

Within a month:

  • Website traffic increased 3×
  • CPA dropped by 27%
  • She gained 70 new paying customers

All without manual bidding or audience targeting.

Summary Table

StatementTrue or False?Why/Why Not?
Reaches customers searching for specific search terms❌ FalseThat’s Search Ads, not Display Ads
Bundles campaign pillars to reach audiences❌ FalseVague and non-specific; not an official feature
Offers most geographic control❌ FalseNot more than Search or Local campaigns
✅ Uses best-in-class automation and bidding to reach millions of users✅ TrueThis defines the real value of Google Display Ads

Horizontal bar chart comparing statements about the value of Google Display Ads, showing only automation and smart bidding as the true value.
Only automation and smart bidding represent the true value of Google Display Ads. Other statements like geographic control or search targeting are incorrect.

FAQs

Q: What is Smart Bidding in Display Ads?

A: Smart Bidding automatically adjusts your bids based on user behavior and conversion data to maximize ROI.

Q: Can I still control who sees my Display ads?

A: Yes, you can layer in audience segments, demographics, interests, and even remarketing lists.

Q: Is Display better for awareness or conversions?

A: It depends on your strategy — Display is great for both, especially with automated bidding.

Helpful Resources:

Final Answer:

The true value of Google Display Ads lies in its best-in-class automation and bidding, which help advertisers reach the right users, at scale, and at the right moment.

This is what turns basic image ads into a powerful marketing engine.

Now, if you are ready, you can take the Google Skillshop test for the Google Ads Display Exam. Want more real exam questions with easy answers like this? Follow along — I’ll be breaking down more Google Ads Display Measurement Certification Free examples in the next posts.