The correct answer is “It can optimize performance in real time.” Why is this right, and why are the other options wrong? In this guide, I’ll keep this guide simple and clear so you can use it for study or your blog. So no delay. Let’s start.
Table of Contents
Question
How can the power of Google’s AI help advertisers?
A. It can minimize marketing insights.
B. It reduces the volume of search conversions.
C. It replaces the need for analytics solutions.
D. It can optimize performance in real time.
The correct answer
D. It can optimize performance in real time.
Google’s AI powers Smart Bidding and Performance Max to optimize toward your goals in each auction and across channels in real time.
Why is this correct?
- Auction-time optimization. Smart Bidding uses Google AI to set bids for every auction to hit your conversion or value targets.
- Cross-channel optimization. Performance Max optimizes performance in real time across Search, YouTube, Discover, Maps, Gmail, and more using Smart Bidding.
- Search AI updates. AI Max for Search uses Google AI to optimize ads and creative in real time.
Why are the other options wrong?
A. It can minimize marketing insights
No. Google’s AI features aim to improve results and reporting, not hide useful data. Performance Max and Smart Bidding use many signals to make smarter decisions and help you see what works.
B. It reduces the volume of search conversions
Google AI is meant to increase conversions, not lower them. For example, using broad match with Smart Bidding lets the system use real-time signals to find more relevant searches while keeping goals on track.
C. It replaces the need for analytics solutions
AI in Google Ads doesn’t replace analytics. You still need analytics to measure and attribute results. Google Analytics 4 is still the tool for attribution and reporting, and it can be linked to Google Ads.
Comparison table
| Option | What it claims | True or false | Why |
|---|---|---|---|
| A | Minimizes marketing insights | False | AI aims to improve performance and uses many signals to guide decisions and insights. |
| B | Reduces search conversions | False | Smart Bidding and broad match are designed to grow conversions within your targets. |
| C | Replaces analytics | False | You still use GA4 for attribution and reporting. |
| D | Optimizes performance in real time | True | Auction-time bidding and Performance Max optimize toward your goals in real time. |
Real life example
A retailer runs Search and YouTube. They switch to Target ROAS with Smart Bidding and launch Performance Max for new reach. Auction-time bidding shifts spend toward users and moments with higher predicted value, while Performance Max moves budget across channels as demand changes. The result is more conversions at a similar CPA compared with their old manual setup.
How to use Google’s AI in minutes
1. Set up conversion tracking and values in GA4 and import to Google Ads.
2. Choose an AI bid strategy (Maximize conversions, Target CPA, Maximize conversion value, or Target ROAS).
3. Launch Performance Max if you want cross-channel reach and real-time optimization.
4. Watch the Insights page for trends and forecasts, then adjust goals and budgets.
Relevant resource links
- About Smart Bidding and auction-time bidding in Google Ads. (Google Help)
- About Performance Max and real-time optimization across channels. (Google Help)
- Grow conversions with broad match and Smart Bidding. (Google Help)
- GA4 attribution and why analytics still matters. (Google Help)
Conclusion
Google’s AI helps advertisers by optimizing performance in real time. It adjusts bids at auction time, finds more qualified traffic, and balances delivery across channels while staying on your goals. It does not replace analytics, reduce conversions, or hide insights. Use it to get more value from every impression and click.
FAQs
What does real-time optimization mean in Google Ads?
It means bids and delivery are adjusted at the moment of the auction based on many signals to hit your conversion or value targets.
Where does Google AI work in campaigns?
Covers bidding, budget optimization, audiences, creatives, and attribution in products like Performance Max.
Do I still need Google Analytics?
Yes. GA4 provides attribution and reporting and should be linked with Google Ads. AI does not replace analytics.
Can AI help me scale Search?
Yes. Using broad match with Smart Bidding lets the system use real-time signals to find more relevant queries while protecting your target.
- About the Author
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.