The Google Analytics Individual Qualification (GAIQ) exam is important for professionals who want to prove their skills in using Google Analytics. This certification shows a good understanding of how to use the platform to track web traffic, improve marketing strategies, and enhance user experiences. Having reliable answers and study resources can help you feel more confident as you prepare for the exam. This guide offers insights and answers to common questions in the GAIQ exam, making it easier to understand Google Analytics. Whether you are a beginner or want to refresh your skills, this resource is here to help you get Google Analytics certified.
Google Analytics Individual Qualification (GAIQ) Exam, Questions and Answers
The Google Analytics Individual Qualification (GAIQ) exam assesses your understanding of Google Analytics. This lesson offers 70 questions and answers to help you prepare for the exam, whether you’re new to the platform or seeking to refresh your knowledge. Use this resource to enhance your understanding and boost your chances of success.
1. To increase the speed at which Google Analytics compiles reports, what action could be taken?
- Choose “Faster response” in the sampling pulldown menu
- Choose “Greater precision” in the sampling pulldown menu
- Remove any filters on the view
- Apply an advanced filter to the report
2. What report indicates the last page users viewed before leaving a website?
- Pages report
- Exit Pages report
- Landing Pages report
- All Pages report
3. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Users who viewed a page on a website, then watched a video
- Users 25 to 34 years old who have their browser set to Spanish
- Users who are female and have children
- Users who engaged in a social media or email campaign
4. What scope applies to Custom Metrics?
- Customer
- Session
- User
- Hit
5. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
- 6
- 1
- 3
- 2
6. When does the Analytics tracking code send a pageview hit to Google Analytics?
- Every time a user searches on a website
- Every time a user adds an item to an online shopping cart
- Every time a user clicks a video on a website
- Every time a user loads a webpage with embedded tracking code
7. What is the “Bounce Rate” in Google Analytics?
- Percentage of total site exits
- Percentage of visits when a user landed on a website and exited without any interactions
- Percentage of sessions in which a user exits from a homepage
- Number of times users returned to a website in a given time period
8. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
- False
- True
9. What is not a benefit of Google Analytics Remarketing?
- Allow customers to quickly reorder an item they have previously purchased
- Show customized ads to customers who have previously visited your site
- Create remarketing lists without making changes to your existing Analytics snippet
- Create remarketing lists based on custom segments and targets
10. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
- Multi-Channel Funnel reports
- Goals reports
- Acquisition reports
- Ecommerce reports
11. Once filters have been applied, what is the option to recover filtered data?
- Data may be recovered within 30 days
- Filtered data is not recoverable
- Data may be recovered within 10 days
- Data may be recovered within 5 days
12. What report shows which web pages get the most traffic and highest engagement?
- Active Users report
- Frequency and Recency report
- Engagement report
- All Pages report
13. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- Website referrals
- Social network
- Paid and organic search
- Television commercials
14. When will Google Analytics be unable to identify sessions from the same user by default?
- When the sessions happen in the same browser on the same day
- When the sessions happen in the same browser on the same device
- When the sessions happen in different browsers on the same device
- When the sessions share the same browser cookie
15. What report indicates the pages of a website where users first arrived?
- All Pages report
- Landing Pages report
- Location report
- Pages report
16. Which default traffic source dimensions does Google Analytics report for each website visitor?
- Source and Medium
- Source and Campaign
- Campaign and Ad Content
- Campaign and Medium
17. What feature can join offline business systems data with online data collected by Google Analytics?
- Google Ads Linking
- Goal tracking
- Data import
- User ID
18. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- Data Import
- The Networking Protocol
- Browser cookies
- The Measurement Protocol
19. Custom Dimensions can be used as what?
- Primary dimensions in Custom Reports
- Secondary dimensions in Custom Reports
- Secondary dimensions in Standard reports
- All of the above
20. View filters are applied in what order?
- Random order
- Creation date
- Sequential order
- Alphabetical order
21. Google Analytics cannot collect data from which systems by default?
- Mobile devices
- Online point-of-sale systems
- Offline inventory database
- Websites
22. What feature is required to collect the number of comments users posted to a web page?
- Custom Channel Groupings
- Custom Dimension
- Calculated Metric
- Custom Metric
23. What report shows the percent of site traffic that visited previously?
- New vs Returning report
- Referrals report
- Frequency & Recency report
- Sales Performance report
24. What metric-dimension combination is not valid?
- Sessions / Bounce rate
- Total Events / User Type
- Sessions / Source
- Avg. Time on Page / Device Category
25. Which assets cannot be shared in the Solutions Gallery?
- Segments
- Custom reports
- Goals
- Custom Dimensions
26. What is a “metric” in Google Analytics?
- A segment of data separated out in a report for comparison
- A dimension that can help analyze site performance
- The numbers in a data set often paired with dimensions
- The dates in a date range
27. What report shows a visual representation of user interactions on a website?
- Content Drilldown report
- Behavior Flow report
- Treemaps report
- Landing Pages report
28. Which three campaign parameters are recommended to manually track campaigns?
- Source, Content, and Term
- Medium, Source, and Content
- Campaign, Content, and Term
- Medium, Source, and Campaign
29. When linking a Google Ads account to Google Analytics, what is not possible?
- Create remarketing lists in Analytics to use in Google Ads campaigns
- Adjust keyword bids in Google Ads from Google Analytics
- View Google Ads click and cost data next to site engagement data in Analytics
- Import Analytics Goals and transactions into Google Ads as conversions
30. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
- Secondary conversion
- Second-to-last-click attribution
- Primary conversion
- Assisted conversion
31. What Remarketing audiences cannot be defined by default?
- Users who visited a physical store
- Users who played a video on a website
- Users who visited a specific page on a website
- Users who speak a particular language
32. If a web page visitor clears the Analytics cookie from their browser, what will occur?
- Analytics will set a new unique ID the next time a browser loads a tracked page
- All of the above
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- Analytics will not be able to associate user behavior data with past data collected
33. What feature collects company-specific data such as Member Status?
- Custom Filter
- Custom Metric
- Custom Dimension
- Event Tracking
34. To view accurate data in a Custom Report, what action should be avoided?
- Pair metrics and dimensions of different scopes
- Use multiple dimensions together in the same report
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
35. What would prevent data from appearing in a Custom Report?
- A filter that removes all the data
- Too many dimensions in a Custom Report
- Custom Report isn’t shared with users in the same view
- Too many metrics in a Custom Report
36. The default session timeout duration in Google Analytics is how many minutes?
- 20
- 10
- 30
- 5
37. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
- FALSE
- TRUE
38. What report shows the percentage of traffic that previously visited a website?
- Behavior > Frequency and Recency report
- Behavior > New vs returning report
- All traffic > Referrals report
- Interests > Affinity categories report
39. What data table display compares report metrics to the website average?
- Percentage
- Comparison
- Pivot
- Performance
40. When does the tracking code send an event hit to Google Analytics?
- Every time a user makes a reservation
- Every time a user adds an event to their calendar
- Every time a user performs an action with pageview tracking implemented
- Every time a user performs an action with event tracking implemented
41. What feature would be used to collect how many times users downloaded a product catalog?
- Calculated Metrics
- Event Tracking
- Custom Report
- Custom Dimension
42. In Custom Reports, what must metrics and dimensions share in order to report accurately?
- Same index
- Same scope
- Same Custom Report
- Same view
43. Segments will not allow you to do what?
- Isolate and analyze data
- Build custom Remarketing lists
- Create subsets of sessions or users
- Permanently alter data
44. When the same default tracking code is installed on pages with different domains, what will result?
- Analytics will associate users and sessions with their respective domains
- Analytics will not associate users and sessions with any domain
- Analytics will associate users and sessions with a single domain
- Analytics will send an alert about duplicate data collection
45. What scope levels available for dimensions and metrics?
- Event-level, session-level, transaction-level, or user-level scope
- Hit-level, session-level, product-level, or user-level scope
- Event-level, duration-level, transaction-level, or user-level scope
- Location-level, duration-level, product-level, or user-level scope
46. What report shows which types of mobile devices visited a website?
- Technology > Network report
- Mobile > Devices report
- Site Content > Landing Page report
- All Traffic > Source/Medium report
47. Which kinds of hits does Google Analytics track?
- All of the above
- Event
- Pageview
- Transaction
48. Sampling is applied to reports before segmentation.
- FALSE
- TRUE
49. For autotagging, what parameter does Google Ads include in the destination URL?
- utm=
- adid=
- urlid=
- gclid=
50. To recognize users across different devices, what is required for User ID?
- A new Analytics account for reporting
- Sign-in that generates and sets unique IDs
- All of the above
- Google Tag Manager
51. What is used to create Smart Goals?
- Analytics Goals
- Remarketing audience
- Machine-learning algorithms
- Custom Reports
52. Within how many days can a deleted view be restored?
- 5
- 25
- 15
- 35
53. What model represents the hierarchical structure of a Google Analytics account?
- View > Account > Property
- Property > Account > View
- Account > View > Property
- Account > Property > View
54. When does a default Analytics session expire?
- At noon every day
- When a user opens a new browser window
- After 30 minutes, regardless of user activity on a web page
- When a user is inactive on a web page for more than 30 minutes
55. What is not considered a “source” in Google Analytics by default?
- (direct)
- googlemerchandisestore.com
56. Which Goals are available in Google Analytics?
- Pageview, Event, Transaction, Social
- Destination, Event, Pageview, Social
- Destination, Event, Duration, Pages/Screens per Session
- Location, Event, Time, Users per Session
57. Filters cannot perform what action on collected data?
- Convert dynamic page URLs to readable text strings
- Exclude traffic from particular IP addresses
- Include shopping preferences
- Include data from specific subdomains
58. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- /order/complete.php
- /ordercomplete/thank_you.html
- /ordercomplete/index.html
- /ordercomplete.php
59. What is a “dimension” in Google Analytics?
- An attribute of a data set that can be organized for better analysis
- A report that offers different demographic information about your audience
- A comparison of data between two date ranges
- The lifetime value of a user in a given date range
60. What report compares metrics based on user acquisition date over a series of weeks?
- Active Users
- User Explorer
- Cohort Analysis
- Users Flow
61. What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
- Custom Include filter with field “Page Title” and pattern “back to school”
- Custom Include filter with field “Campaign Name” and pattern “back to school”
62. How would a view filter be configured to include only users from Brazil and Argentina?
- Filter 1: include Brazil or Argentina
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: exclude all countries except Brazil and Argentina
- Filter 1: include Argentina > Filter 2: include Brazil
63. Which user characteristic may NOT be used to change keyword bids in Google Ads?:
- ad preference
- location
- time of day
- device
64. What criteria could not be used to create a Dynamic Remarketing audience?
- Users who viewed product-detail pages
- Users who returned an item they purchased
- Users who viewed a search result page on a website
- Users who viewed a homepage
65. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Conversion tracking
- Channel Groupings
- Multi-Channel Funnels
- Attribution modeling
66. What criteria cannot be used to create a Custom Segment?
- Dimensions
- Ad type
- Metrics
- Sequences of user actions
67. Auto-tagging is used to collect data from what kind of traffic?
- Social media traffic
- Search engine traffic
- Google Ads Campaign traffic
- Website referral traffic
68. What is not a filter setting for data in views?
- Restore
- Exclude
- Include
- Modify
69. What cannot be collected by the default Analytics tracking code?
- Browser language setting
- Page visits
- User’s favorite website
- Device and operating system
70. What asset is used to build a remarketing list?
- Custom Metric
- Custom Dimension
- Custom Report
- Custom Segment
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