Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

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Lata Bala

Young marketer analyzing Google Ads bid strategy report with graph and trend data

If you’re running Google Ads and wondering how your bids are performing, where they stand, or how long it takes for conversions to show up — there’s one special report that gives you all of that.

This was one of the real questions I got on my Google Ads certification exam — and here’s the correct answer (with an easy explanation, of course).

Question:

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

  • Bidding keyword report
  • Auction analysis
  • Performance strategy planner
  • Bid strategy report

Here is a correct answer:

✅ Bid strategy report

If you are interested, you can take the exam on Google Ads Search Certification.

✅ Why This Is Correct:

What Is the Bid Strategy Report?

Think of this like a control panel for your bidding strategy.

If you’re using automated bidding, the Bid Strategy Report shows:

  • Whether your bid strategy is working
  • If your bids are active or limited
  • How performance has changed over time
  • How long conversions usually take (called conversion delay)

It’s a super helpful report when you’re using things like:

  • Target CPA
  • Target ROAS
  • Maximize Conversions

👉 If you want to optimize or troubleshoot your smart bidding, this is where you go.

❌ Why the Other Options Are Wrong:

OptionWhy It’s Not Right
Bidding Keyword Report❌ This shows how specific keywords are bidding — not overall strategy trends.
Auction Analysis❌ This compares your performance to competitors, not your bid strategy.
Performance Strategy Planner❌ This is a forecasting tool to plan ahead, not to view live bid status.

Real-Life Example:

Let’s say you’re running a “Maximize Conversions” strategy for your online store selling hiking backpacks.

  • After 2 weeks, sales look a bit off.
  • You check the Bid Strategy Report.
  • It shows that your average CPA is too high, and conversions are delayed by 2 days.
  • Now you know you need to give it more time or maybe adjust your target CPA.

Pretty cool, right?

FAQs

Q1: Do I need to be using Smart Bidding to see the Bid Strategy Report?

Yes! It only shows for automated strategies like Target CPA, Maximize Conversions, etc.

Q2: Can I download the Bid Strategy Report?

Yes, you can export it as a PDF or spreadsheet.

Q3: Where do I find it in Google Ads?

Go to the Tools & Settings > Bid Strategies > Click the strategy name to see the report.

Conclusion

If you’re serious about optimizing performance and want to understand how bidding is actually working, always check the:

✅ Bid Strategy Report

It’s where the real story of your campaign performance lives — including what’s working, what’s delayed, and what needs tweaking.

Now, if you are ready, you can take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, keep following.