As an advertiser, creating your first Search ad in Google Ads is a simple five-step process.
What is the correct order of the five steps?
- Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
- In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
- Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
- Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.
- Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
The correct answer is:
✅ Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
✅ Correct Answer:
Step-by-step correct order:
- Sign in to the Google Ads account where you wish to make the Search ad.
- In the page menu on the left of the screen, choose the + button.
- Choose your objective, select Search ad from the available options, and enter your campaign details.
- Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
- Select Publish campaign.
Why Correct? ✅
This order ensures:
- You start by logging into the correct account.
- You initiate the creation process properly using the “+” button.
- You define the objective and ad type correctly.
- You carefully review settings and compliance (critical for approval).
- Finally, you publish the campaign once everything is checked.
This is the official and logical workflow Google recommends for creating a Search ad correctly and efficiently.
❌ Why Other Options Are Incorrect?
| Option | Why Incorrect |
|---|---|
| Starting with choosing the + button before signing in | You must be signed in first. Otherwise, you can’t access campaign creation tools. |
| Selecting Publish before reviewing settings | Review should always happen before publishing to avoid errors or disapprovals. |
| Reviewing campaign settings before signing in | You need to sign in first to access and configure any settings. |
| Signing in after entering campaign details | Not possible — you must be logged into the account before setting up anything. |
Real-Life Example:
Imagine you are a new advertiser setting up a holiday campaign for an online store:
- You log into your Google Ads account.
- Click the + button and select New Campaign.
- Choose the objective like “Sales” and select “Search”.
- Add campaign details: keywords, budget, location targeting.
- Review your ad to ensure it says “Holiday Sale – 50% Off!” (compliant with Google’s editorial rules).
- Finally, hit Publish!
Following this sequence saves you from compliance issues and improves ad approval chances.
Summary Table:
| Step | Action |
|---|---|
| 1 | Sign in to Google Ads |
| 2 | Click the + button on the left page menu |
| 3 | Choose objective and select Search ad; enter details |
| 4 | Review campaign settings and editorial compliance |
| 5 | Publish the campaign |
Additional Resources:
Conclusion:
Creating a Google Search Ad is straightforward — but following the correct process ensures your ad is approved faster and performs better.
✅ Always sign in first, select the right options, review carefully, and then publish with confidence!
FAQs:
Q: Can I create a Search ad without choosing a campaign objective?
A: No. Choosing an objective (like sales, leads, website traffic) helps optimize your ad performance.
Q: What happens if I publish before reviewing?
A: You risk ad disapproval for editorial violations, missing settings, or targeting mistakes.
Q: Can I edit my Search ad after publishing?
A: Yes, you can edit campaigns even after publishing, but it’s better to review carefully before going live.
Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.