You will wonder how easily you can pass the Google Ads Measurement Certification. In this post, I will cover a real question with a full answer. If you follow this entire post, you can easily pick the right answer, and in the conclusion, I will mention the full sources of the questions. So, no delay—let’s get to the main point.
Question and Correct Answer
What does Google Analytics 4 refer to as interactions on a website or app?
- Incident
- Goal
- Conversion
- Event
Here is the correct answer: ✅ Event
Correct answer is in the audio version:
Table of Contents
Although a conversion is a very important kind of event, “Event” is the general term for any user action GA4 tracks.
Why is the correct answer “Event”?
In GA4, every single thing a person does on your website or app, whether it’s big or small, is called an event. Examples include:
- Clicking a button ✅
- Watching a video ✅
- Scrolling down a page ✅
- Viewing a product ✅
- Buying something ✅
GA4 uses an event-based tracking system. This gives businesses more flexibility to understand real user behavior on different devices (like phones, tablets, or desktops).
Universal Analytics (the older version) used a session-based model and had “goals,” but that’s old news! Now, it’s all about events.
Why are the other options wrong?
| ❌ Option | 🚫 Why It’s Wrong |
|---|---|
| Incident | Not used in GA4. Sounds like an error or a problem—not a user action. |
| Goal | Old term from Universal Analytics. In GA4, goals have been replaced by conversions. |
| Conversion | Conversions are important events (like a purchase), but not every event is a conversion. You decide which events to mark as conversions. |
Real-life exam example
Question:
Sarah runs an online shoe store. She wants to track every time a customer adds a pair of shoes to their shopping cart. In Google Analytics 4, what is the best way to categorize this interaction?
- A) Goal
- B) Incident
- C) Conversion
- ✅ D) Event
Answer: ✅ Event
Why? Because “add to cart” is first tracked as an event. Sarah can later label it a conversion if it’s a key step in the buying journey.
Quick reference chart
| GA4 Term | What It Means | Example |
|---|---|---|
| Event ✅ | Any user action GA4 tracks | Page views, button clicks, scrolls, etc. |
| Conversion | A specific event marked as a business goal | Purchase, lead form submission |
| Goal (Old) | Legacy term from Universal Analytics | No longer used in GA4 |
| Incident | Not used in GA4 for user actions | (Not applicable) |
Resource Links
GA4: About Events – Google Support
Ruler Analytics: Full Guide to GA4 Events
How to Prepare for GA4
Conclusion
In Google Analytics 4, “event” is the magic word. If someone clicks, scrolls, watches, or buys, GA4 sees it as an event. Once you grasp that, you’re well on your way to understanding how GA4 works and passing the Google Ads Measurement Certification exam.
✨ Bonus Tip: You can turn any important event (like a sale or form submission) into a conversion by just flipping a switch inside GA4!
Finally, I can say that if you are ready, you can take the exam on Skillshop – Google Ads Measurement Certification. If you want more real exam questions and answers like this one, which have already been covered, follow along. I’ll be breaking down more Google Ads Measurement Certification exam questions with full solutions in the next posts on Google Ads!
FAQs
1. What are “interactions” called in Google Analytics 4 (GA4)?
They’re called events. Any user action—like clicks, video plays, or page views—is treated as an event in GA4.
2. How does GA4 define an “event”?
An event is any user action or system activity GA4 tracks. These include scrolls, clicks, purchases, and more. Some are automatic; others can be customized.
3. What’s the difference between an event, a conversion, and a goal?
An event is a tracked action. A conversion is an event you mark as important (like purchases). “Goals” were used in Universal Analytics and have been replaced by conversions in GA4.
4. Why did GA4 switch to an event-based model?
The event model gives more flexibility and tracks user behavior across devices, which helps you get better insights.
5. Can you customize which actions GA4 tracks?
Yes! GA4 lets you customize tracking. You can enable enhanced measurement or create your own custom events.
- About the Author
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.