Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

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Bhupati Barman

Flat-style infographic titled “Which two statements are true about Google Ads targeting,” featuring location and device targeting as correct options.

While preparing for the Google Ads Display Certification, I came across this double-select question — and it’s one that tests your understanding of how Google targeting actually works.

If you’ve ever wondered what targeting features are truly available (and which ones are myths), this post breaks it all down. I’ll walk you through the correct choices, explain why the others are wrong, and share a real example you can relate to. Let’s go!

Question:

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

  • Location targeting allows ads to be served in the specific geographic locations you choose.
  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Employment targeting allows you to serve ads only to people who work in a specific field.
  • Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.

Here are the correct answers:
✅ Location targeting
✅ Device targeting

If you’re interested, you can take the exam here: Google Ads Display Certification via Skillshop.

Why These Are Correct

✅ Location Targeting

Google Ads allows advertisers to choose specific geographic areas where their ads should show. This includes:

  • Countries
  • Cities
  • Regions
  • Postal codes
  • Radius around a location (e.g., 10 miles from your store)

This helps businesses show ads only where their audience is located — saving money and increasing relevance.

✅ Device Targeting

You can choose to show your ads on:

  • Desktop computers
  • Tablets
  • Smartphones

This is useful when you know which device performs best for your business. For example, some brands get better conversions on mobile and choose to bid higher for those devices.

Why the Other Options Are Incorrect

❌ Employment Targeting

Google Ads does not offer direct employment-based targeting (like job title or field) in most campaign types. That level of professional targeting is more common in platforms like LinkedIn.

❌ Occupancy Targeting

There is no such targeting feature in Google Ads that allows targeting households based on the number of occupants.

Google Ads does offer household income targeting in some locations, but not household size.

Real-World Example: Retail Store Owner

Jenny owns a boutique clothing store in Austin, Texas. To boost her foot traffic and local orders, she:

  • Enables Location Targeting to reach users within 10 miles of her shop
  • Prioritizes Mobile Devices, knowing most of her customers browse on smartphones

With these targeting options:

  • She reduced wasted spend
  • Got more relevant local leads
  • Improved in-store and curbside pickups by 25%

Quick Summary Table:

Targeting OptionIs It Available in Google Ads?Use Case
Location Targeting✅ YesFocus ad spend on specific geographic areas
Device Targeting✅ YesReach people on mobile, desktop, or tablet
Employment Targeting❌ NoNot available in Google Ads
Occupancy Targeting❌ NoNot a supported targeting method

Bar chart displaying the availability of targeting options in Google Ads, confirming that location and device targeting are supported while employment and occupancy targeting are not.
Google Ads supports location and device targeting but does not offer employment or occupancy targeting options.

FAQs

Q: Can I target people based on job title in Google Ads?

A: No. Google Ads does not provide job title or employment-based targeting. Use platforms like LinkedIn for that level of targeting.

Q: How granular is location targeting?

A: Very! You can target by country, city, zip code, or even draw a radius around a location.

Q: Can I target by household income?

A: In some countries (like the U.S.), yes. You can target based on household income tiers.

Helpful Resources

Final Answer:

The two correct statements are:
✅ Location targeting lets you choose specific geographic areas.
✅ Device targeting lets you reach people across desktop, tablet, and mobile.

These tools help advertisers reach the right person in the right place at the right time.

Conclusion

So next time you’re optimizing a Google Ads campaign, remember:

  • Location targeting ensures your ad dollars go where your customers are.
  • Device targeting helps you tailor your message for desktop, mobile, or tablets.

Stay away from fictional options like “employment targeting” or “household occupancy” — they’re not part of Google’s suite.

Now, if you are ready, you can take the Google Skillshop test for the Google Ads Display Exam. Want more real exam questions with easy answers like this? Follow along — I’ll be breaking down more Google Ads Display Measurement Certification Free examples in the next posts!