Campaign Manager 360 Certification Exam Questions & Answers 2025

The Campaign Manager 360 Certification validates your expertise in using Google’s Campaign Manager 360 platform for managing and optimizing digital advertising campaigns. This certification demonstrates your ability to leverage the platform’s features effectively, ensuring you are equipped to drive successful marketing strategies. Whether you’re a marketing professional or looking to advance your career, earning this certification showcases your commitment to excellence in digital campaign management.

Campaign Manager 360 Certification Exam Score — Campaign Manager 360 Certification

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Campaign Manager 360 Certification Exam (All Questions and Answers)

Campaign manager 360 Certificate — *Campaign Manager 360 Certification achieved by Bhupati Barman from Google Skillshop Academy.*

The Campaign Manager 360 Certification Exam evaluates your skills in using Google’s Campaign Manager 360 for digital marketing. This guide offers 50 essential questions and answers for Campaign Manager 360 Certification, covering key concepts and best practices. It’s a valuable resource for anyone preparing for the exam or seeking to improve their understanding of the platform. Now, let’s begin.

Where in the Google Marketing Platform can you manage connections across a number of its products?

Floodlight Configuration
Integration Center
Data Management Center
Admin Account

Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives. At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

Ad
Placement
Package
Creative

Your salon client is launching a new video campaign with most of the information airing at the: 25 mark. You want to see how many times that message was viewed. Which video benchmark should you review within Campaign Manager 360 reporting?

Active View: Companion views
Active View: Companion conversions
Active View: Custom Metric Viewable Impressions
Active View: Video completes

Within Campaign Manager 360, what are the components of each account?

Advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing
Placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing
Sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives
Campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives

An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser. Which ad inventory options should they select?

Smartphone and tablet
Mobile-in app and out-stream video
Smartphone and desktop web
Mobile in-app and in-stream video

An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?

Send the video ad tag to each of the desired publishers.
Adjust the file size of each video ad for separate upload.
Confirm publisher requirements for specific campaign dimensions.
Create their companion banner ads to reflect this campaign.

You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?

In-banner video and bumper video
In-stream video and in-text video
In-banner video and out-stream video
In-stream video and in-stream video redirect

Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?

They should set up their campaign creatives in Campaign Manager 360 for mobile-friendly sizes and formats.
They should examine their campaign trafficking settings in Campaign Manager 360 to see if their ads are mobile-friendly.
They should modify their existing desktop display campaign within Campaign Manager 360.
They should configure their account in Campaign Manager 360 to include mobile devices, tablets, and mobile apps.

When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?

When serving ads to only desktop users
When serving ads to only mobile users
When serving ads to only tablet users
When serving ads to any user or device

What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?

Native apps
Campaign Manager 360
HTML5 format
Display & Video 360 Marketplace

An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What may have caused the error?

They assigned the creative to run across multiple mobile carriers.
They set the creatives to run on iOS.
They set an HTML5 creative to run on desktop.
They set the creatives to run on all mobile platforms.

You’re working with a paper company that has multiple creatives for their upcoming card stock campaign. Which product works with Campaign Manager 360 to make sure of the seamless integration of creatives?

Ads Data Hub
Display & Video 360
Search Ads 360
Google Analytics 4

Your client is an advertising agency that manages multiple clients across various categories. How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?

Create one agency account with multiple advertisers within that account.
Create many campaigns, one for each of the agency’s clients.
Create multiple networks, one for each of the multiple clients.
Create many campaigns for each account you manage within the agency.

A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?

Agency media planner
Agency creative planner
Agency trafficker
Agency administrator

When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?

Create a default ad so that any audience can view it if it needs to be shown.
Set your account to only serve across mobile devices.
Create an ad with multiple region-specific creatives.
Set your geographic targeting to only a small amount of regions across the United States.

You’re working with a clothing distributor who’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?

Reach Report with impression reach metric
Multi-device Report with cross screen conversion metric
Instant Report with total conversions metric
Path to Conversion Report with total revenue metric

A national sneaker company wants to see if their ad appeared outside of the geographic target. What’s a good way to view metrics for the geographic brand safety target?

Using the verification tool
Using instant reporting
Using the Report Builder
Using the summary dashboard

A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?

1. People visit the website with ad space. 2. The ad serves and sends performance information to Campaign Manager 360.3. Campaign Manager 360 selects an ad to use the space.4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
1. Campaign Manager 360 selects an ad to use the space.2. People visit the website with ad space. 3. The ad serves and sends performance information to Campaign Manager 360. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
1. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.2. Campaign Manager 360 selects an ad to use the space.3. People visit the website with ad space. 4. The ad serves and sends performance information to Campaign Manager 360.
1. People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

Tablet fitness news aggregation app
An exercise and health monitoring app
Desktop website for exercise news
Mobile website for running enthusiasts

Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?

Video setting
Viewability setting
Geo setting
Content setting

You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand. At what level in your Campaign Manager 360 account settings will you need to navigate to?

Ad-level verification
Creative-level verification
Account-level verification
Campaign-level verification

Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

Use audience targeting to include users who have already purchased equipment from the brand.
Use mobile targeting to surface two separate ads so that users can be directed accordingly.
Use audience targeting to engage users looking for virtual fitness apps and who are close to a store location.
Use mobile targeting to include mobile app and mobile web ads to their campaign.

In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?

Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.
You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.

You’re working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?

1. Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site.5. Upload creatives. 6. Create ads. 7. Placements and creatives. 8. Download and send placement tags. 9. Associate the ads.
1. Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Download and send placement tags.
1. Create an advertiser.2. Create a campaign.3. Create a site.4. Create a placement.5. Upload creatives.6. Create ads.7. Associate creative to the ad.8. Associate ad with placement.9. Download and send placement tags.
1. Create placement. 2. Create an advertiser. 3. Create a campaign. 4. Upload creatives. 5. Create ads.6. Download and send placement tags.

After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?

Select the ad sizes for your glove creatives.
Create a campaign for their new line of gloves.
Upload your glove specific creatives into your account.
Choose optimal placements for their glove launch.

You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?

You set the ad to run across multiple publisher sites and platforms.
You included geo and language targeting that limits serving of preferred ad creative.
You included three different creative types to run in this campaign.
You set the priority of the ad as a priority “2” so that it ran before the standard ad ran.

What can Floodlight tags do within Campaign Manager 360?

Measure customer conversion and create enhanced creatives
Measure customer conversion and create audience lists for enhanced user engagement
Create enhanced creatives and report on multi-platform campaigns
Create audience lists for enhanced user engagement and create enhanced creatives

Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

Custom counting method
Standard counting method
Unique counting method
Per session counting method

Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?

Custom parameter
Custom variable
Custom attribute
Custom dimension

Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

Set up two parent advertisers under one Campaign Manager 360 network.
Set up two separate placements under the parent advertiser.
Set up separate child advertisers under the parent advertiser.
Set up separate campaigns under the parent advertiser.

You’re ready for your tennis shoe campaign to launch. What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?

Choose optimal placements on the publisher for the tennis shoe campaign.
Upload creatives that are specific to tennis shoes to your account.
Download and send tennis shoe placement tags to the specific publisher.
Select the ad sizes for the tennis shoe campaign on the publisher.

Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?

They only included “mobile app” as a platform filter.
Mobile website” was left out of the campaign.
They only included mobile app installs as a filter.
Mobile reporting dimensions were left out of Report Builder.

When looking within Campaign Manager 360 at a campaign what components would you find?

You’d find ads, placements, creatives, data, and packages.
You’d find placements, reporting, creatives, and trafficking.
You’d find ads, placements, creatives, packages, and sites.
You’d find placements, reporting, and creatives.

What are the key inputs for conversion attribution after third-party cookie deprecation?

AI, contextual signals, IP address
Contextual signals, privacy safe integrations, IP address
Contextual signals, IP address, AI
AI, contextual signals, privacy safe integrations

You’re working with a national flower distributor to plan desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?

Creative rotation rules, creative ratio, creative priority, and creative scheduling
Creative rotation rules, creative weight, creative type
Creative length, creative weight, creative scheduling
Creative rotation rules, creative flight dates, creative scheduling

Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?

Delay the entire campaign.
Until the video ads are ready, begin the campaign with companion ads.
Cancel the entire campaign.
Cancel the video ad placements, but proceed with the companion ads.

A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360. What four options are available to them?

Display, in-stream Video, and Connected TV ads
Display, audio, in-stream, and mobile ads
Display, rich media, Connected TV, and audio ads
Display, rich media, audio, and in-stream Video

A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?

A creative for coffee tables is a long-length video ad directing users to their mobile design studio.
A creative for their sectional couch is mobile-optimized, directing to their mobile website.
A creative for throw pillows is a dynamic animation and requires a strong Wi-Fi and broadband connection.
A creative for all 8×10 rugs is extra large, animated, with very detailed flight specifications.

What’s a key differentiator of Campaign Manager 360?

It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management and includes a robust set of features for ad serving, targeting, verification, and reporting.
It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.

A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on. Which report should they review?

Standard report with environment type dimension
Standard report with platform type dimension
Standard report with cross-device conversion dimension
Standard report with same-device conversions dimension

Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?

Use only one placement for all three publishers.
Wait until all three publishers provide video ad specifications.
Use Publisher Spec library to effectively transcode videos.
Wait until all three publishers have the same specifications.

Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?

Video plays
Video full-screen
Video completions
Video views

Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?

Report Builder
Instant Reporting
Summary Dashboard
Offline Reporting

A PC accessories retailer has decided to add a new 640×480 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?

Enable all transcoding options in the list.
Take no further steps after uploading the video file.
Enable the specific option in the transcode list.
Submit a new tag to publishers who’ll serve the ad.

You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?

Targeting links
Custom links
Landing page links
Deep links

Which types of digital marketing roles most commonly use Campaign Manager 360?

Media traffickers, strategists, and TV buyers
Media traffickers, analysts, media planners
Analysts, traders, and media planners
Publisher, strategists, and traders

Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?

Video stops and video replays
Video pauses and video completions
Video plays and video completions
Video plays and video pauses

You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?

Google Analytics 4
A third-party SDK
Looker Studio
Google Play installs

Which platforms allow for native integrations with Campaign Manager 360?

Google Ads, Google Analytics 4, Display & Video 360
Google Analytics 4, Surveys 360, Search Ads 360
Google Analytics 4, Display & Video 360, Search Ads 360
Google Ads, Display & Video 360, Search Ads 360

A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?