The AI-Powered Performance Ads Certification is a training program that teaches marketers to use artificial intelligence to improve advertising performance. It covers key areas such as:
- AI Technologies: Understanding how AI works in marketing.
- Data Analysis: Using AI tools to analyze data and gain insights.
- Ad Optimization: Strategies for enhancing ad campaigns and ROI.
- Automation: Streamlining processes with automation.
- Practical Applications: Learning from real-world examples.
After completing the program, participants will be able to create effective ad campaigns that use AI technology for better results.
Are you ready to take the AI-Powered Performance Ads Certification exam? You have a 99% chance of passing if you capture all questions and answers of our AI-Powered Performance Ads Certification.
Don’t miss your chance to pass the AI-Powered Performance Ads Certification exam. Now let’s start with all questions and answers.
Relavant Stories!
Google Ads AI-Powered Performance Ads Assessment Answers of All Questions
Welcome to our comprehensive guide on Google Ads’ AI-Powered Performance Ads Assessment! This resource features 50 carefully selected questions and detailed answers designed to improve your understanding of performance ads and their capabilities in driving results. Whether you’re a beginner or looking to refine your skills, these insights will help you navigate the complexities of Google Ads effectively. Discover the best practices, strategies, and tips to optimize your campaigns and leverage AI technology for maximum impact. Now let’s start with the AI-Powered Performance Ads Certification, including all questions and answers.
1. What’s an example of a metric used to measure value?
- Page depth
- Cart size
- Time spent on site
- Cost-per-click
2. A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
- All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business.
- Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
- Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time.
- Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers.
3. A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
- Ad strength rating
- Bid strategy report
- Performance Planner
- Keyword planner
4. A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
- They can create more unique headlines and descriptions.
- They can use the Keyword Insertion tool to identify new keyword ideas.
- They should use the Ad Strength tool to learn more about how to create a Responsive Search Ad.
- They should avoid using popular keywords in headlines and descriptions.
5. What are two key benefits of using the Insights page? (Choose two.)
- Understand how much a marketer’s competitors are spending each week.
- Identify and diagnose performance issues to better run successful campaigns.
- Uncover new consumer insights such as rising search trends and new converting audiences.
- Optimize Search campaigns through insights specifically intended for that purpose.
6. What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)
- Automatically pause campaigns that have low ad strength or limited budget.
- Identify drivers of a campaign’s week-on-week and month-on-month performance.
- Share competitor ad performance data to help marketers adapt and grow their business.
- Provide explanations to understand performance fluctuations in campaigns.
7. How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
- Use a Maximize conversions bidding strategy to drive conversion volume.
- Create a strategy of importing offline values by using enhanced conversions for leads.
- Build value rules based on audiences known to visit a local store.
- Create a Maximize Clicks bidding strategy to drive website traffic volume.
8. A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
- Remove negative keywords that may block relevant traffic.
- Add Customer Match lists with data older than 90 days.
- Create additional phrase and exact match keywords to improve reach.
- Dismiss recommendations to add relevant new keywords.
9. Which three Search features work together to drive performance in a fully AI-powerd strategy?
- Smart Bidding, Responsive Search Ads, Broad match keywords
- Responsive Search Ads, Image Assets, Broad match keywords
- Phrase match keywords, Exact match keywords, Smart Bidding
- Smart Bidding, Responsive Text Ads, Uncapped budgets
10. Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
- Asset audience insights
- Search trends and demand forecasts
- Diagnostic insights
- Search terms report
11. How does a test-and-learn mindset allow marketers to find success with Google’s AI?
- Fuels competition across the organization.
- Allows leaders to identify low performers more quickly.
- Encourages teams to break down silos and quickly identify solutions.
- Helps teams test multiple business objectives at the same time.
12. A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
- It’s easily replicated by multiple teams within their organization.
- It’s similar to competitor data and can be used to understand how others are performing.
- It’s a strong indicator of industry-wide performance for machine learning.
- It’s high-quality and captures customer transactions that drive business results.
13. What efforts should digital leaders prioritize in order to support Google’s AI?
- Create firm budget processes to solidify digital marketing as an organization’s cost center.
- Build highly specified silos within their organization to allow for specialization and multiple budget owners.
- Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.
- Build capabilities in key areas such as high-quality data and a skilled workforce.
14. Which of the following tools can help marketers maximize performance of a value-based bidding strategy?
- Diagnostic insights
- Ad strength rating
- Target simulators
- Keyword planner
15. What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?
- Design campaigns around specific manual optimizaton levers.
- Segment account structure by device and match type to customize creative.
- Create as many campaigns as possible to achieve business goals.
- Focus account structure on business goals, not channel silos.
16. What’s an important benefit of opting into automatically applied recommendations?
- Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.
- AI decides which recommendations to apply automatically to campaigns, without any need for human input.
- Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
- Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.
17. What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)
- Uncover budget limitations that may be restricting assets from showing in auctions.
- Use high-performing assets as inspiration for future creative assets.
- Identify opportunities to replace low-performing assets with assets that have better potential.
- Identify new keywords to add to a campaign to improve asset reach.
18. Which match type is the default match type to which all keywords are assigned?
- Broad match
- Negative match
- Phrase match
- Exact match
19. A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
- Identify how much existing opportunity for improvement their campaigns have and how they can be improved.
- Measure their score at the individual account level, but not their manager account level.
- Save time by accepting and immediately applying recommendations tailored to their business.
- Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns.
20. A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
- A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
- Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
- Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
- The manual creation of assets allows advertisers to spend time crafting their unique value proposition.
21. What is the value of running a true A/B test with campaign experiments?
- An A/B test runs one campaign at a time, allowing a true ramp-down period between each testing timeframe to declutter results.
- In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.
- An A/B test is designed to test multiple variables at one time, allowing advertisers to learn and quickly adjust their campaigns based on findings.
- A/B tests can help marketers understand if their trial campaign drove user action that wouldn’t have occurred otherwise.
22. What’s a benefit of negative keywords?
- Adding negative keywords can help prevent customers from leaving poor reviews about a business.
- A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
- Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
- Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
23. A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?
- Create a separate budget for campaign experiments and unforeseen market changes.
- Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.
- Adjust performance targets monthly or quarterly to optimize AI-driven solutions.
- Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work.
24. Which of the following is considered a best practice when creating effective image assets?
- Only provide square images to maximize how often assets can serve.
- Always upload four or more relevant and unique images at the campaign or ad group level.
- Keep the most important content in the center 50% of the image asset.
- Choose images with a white background as they tend to have stronger performance.
25. Which of the following is considered a best practice when creating a campaign experiment?
- When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
- Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
- After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
- Pick two or three metrics to evaluate campaign performance and determine the winner of a test.
26. Which of the following is considered a best practice when using Performance Planner?
- Check in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period.
- When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
- For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets.
- Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.
27. What’s a common budget strategy in traditional marketing organizations?
- No set budget for a time period or initiative
- Fixed annual budgets that do not change even if demand fluctuates throughout the year
- Quarterly budgets that do not need approval to increase
- Fully flexible budgets based on stock price performance
28. What kinds of factors contribute to an optimization score recommendation being surfaced in an account?
- When advertisers need to expand their business objectives, recommendations are surfaced.
- The results of agorithms which identify the changes that would lead to the largest increase in campaign spend, irrespective of performance impact
- Insights gained from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
- Every type of recommendation is surfaced for every individual and manager account.
29. A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
- Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.
- Review industry reports to predict query demand for the coming year and what budget level will be required.
- Send a quarterly budget review to their supervisor to request additional budget for testing in the upcoming quarter.
- Set up a monthly or weekly sync with the finance team to share opportunities and results to encourage budget flexibility and collaboration.
30. How can Explanations be used to help improve campaign performance?
- To identify the ideal budget level a campaign needs to maximize performance
- To show the top asset combinations for each campaign type in an account
- To browse headline and description recommendations to create stronger ads
- To uncover the reasons behind performance changes in just a few clicks
31. What’s a benefit of using broad match keywords?
- Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
- Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.
- Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
- Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
32. Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
- Performance Max campaigns
- Video campaigns
- Search campaigns
- App campaigns
33. A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
- Enable a volume-based Smart Bidding strategy in all campaigns.
- Create a value-based Smart Bidding strategy in their top two campaigns.
- Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.
- Begin with a strong measurement and attribution strategy based on their goals.
34. An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
- Maximize conversions
- Target conversion value
- Target ROAS
- Maximize clicks
35. A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
- Forecast the impact of different budgets to understand how performance may change.
- Understand which billing method is best suited for an account.
- Identify the opportunity size for upcoming seasonal periods of increased sales.
- Review how much each keyword in a campaign has spent over the past month.
36. What’s a strong example of a business objective that is required when adopting an AI-powered solution?
- Cost of goods sold
- Marketing spend
- Profit
- Cost-per-click
37. A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?
- Maximize conversion value
- Maximize conversions
- Maximize clicks
- Target ROAS
38. What’s a benefit of Responsive Search Ads?
- Responsive search ads save time by creating one ad with multiple headline and description assets that can be shown in different configurations to different users.
- Responsive search ads review data to manually choose the best combination of headlines and assets to show users.
- Responsive search ads limit a marketer’s opportunity to compete in more auctions and match to more queries.
- Responsive search ads allow advertisers to share their messages with more potential customers, by permitting ads to display properly for different device sizes.
39. Which Smart Bidding strategy optimizes for value?
- Target Impression Share
- Target ROAS
- Maximize clicks
- Maximize conversions
40. A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
- Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.
- Campaign experiments allow marketers to measure the impact of campaign changes and revert back to original campaigns, if needed.
- Campaign experiments randomly chooses how much Search traffic will be diverted to an experiment, guaranteeing statistically significant results.
- Campaign experiments are used to test Google Ads campaigns against traditional media campaigns, like TV or print ads.
41. How can a Performance Max campaign find new consumers for an advertiser?
- Promote a product or service across nearly all Google Ads inventory with a single campaign
- Use AI to allocate budget to specific channels, such as Search and YouTube.
- Create the opportunity for advertisers to build and manage individual text, image, and video ads
- Manually optimize campaigns across channels with insights into performance drivers
42. What’s a best practice to follow when creating a Performance Max campaign?
- Limit the number of ad extensions within an asset group
- Use the maximum number of text, image, and video assets possible
- Establish conversion tracking after a campaign has been running for two weeks
- Avoid linking a Google My Business or Google Merchant Center feed
43. What is conversion delay?
- The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account
- The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion
- The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion
- The load time of the website page used to measure online conversion actions for the advetiser’s site, such as an order confirmation page
44. What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
- Create a new CPA or ROAS goal for Performance Max campaigns to achieve.
- Run the Performance Max experiment for one to two weeks before evaluating results.
- Keep Performance Max budget limited to 10% of other campaigns’ budgets.
- Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
45. A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
- Brand awareness and reach
- Local store visits and promotions
- Website traffic
- Product and brand consideration
46. Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
- Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.
- Campaigns that adopt Google’s AI spend more money to reach more customers.
- Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
- A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
47. Which marketing behavior can benefit from AI? (Choose three.)
- Adjusting bids during seasonal events
- Creative-level testing and rotation
- Reviewing marketing best practice checklists
- Product-level testing and rotation
- Keeping bids consistent during seasonal events
48. An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
- Limit sharing audience data in order to allow AI to operate without human input.
- Use any Smart Bidding strategy to make bids across channels with AI.
- Separate their Google Merchant Center account from their Google Ads account to avoid overlap.
- Build strong creatives customized to their sneaker products or offers.
49. What’s a common type of value definition used in value-centric measurement strategies?
- Intrisic value
- Unique value
- Necessary value
- Actual value
50. A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
- How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?
- How can our data collection policies encourage our customers to share as much as possible?
- How much data storage capability is available on each marketing team member’s corporate device?
- How can we begin to use this data as quickly as possible, even if it means not aligning with other teams?
Relavant Stories!
- About the Author
- Latest Posts
Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.