A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.
What’s a key benefit of a well-managed Google Search Ads campaign?
- Search ads can appear within organic search results.
- Search ads can automatically send follow-up information to potential customers.
- Search ads can include videos of relevant products.
- Search ads can appear on relevant searches by potential customers.
The correct answer is: Search ads can appear on relevant searches by potential customers. ✅
Why Correct?
A well-managed Google Search Ads campaign allows your ads to appear when people are actively searching for specific products or services — like camping equipment in this case.
This is one of the biggest advantages of Search Ads:
Your ad shows at the exact moment someone is expressing intent or interest, giving you a prime opportunity to influence their buying decision.
Real-Life Example:
Let’s say someone searches:
🔍 “best affordable camping tents”
If the marketing manager’s campaign targets the right keywords, their ad can appear at the top of that search — meaning they’re reaching a user actively looking to buy.
✅ Higher intent
✅ Relevant visibility
✅ Better chance of conversion
Why the Other Options Are Incorrect:
| Option | Why It’s Incorrect |
|---|---|
| ❌ Search ads can appear within organic search results | Search ads appear above or below organic results — never within them. |
| ❌ Search ads can automatically send follow-up information | Google Search Ads don’t automatically send follow-ups unless combined with CRM tools or lead forms. |
| ❌ Search ads can include videos of relevant products | That’s a feature of YouTube ads or Display ads, not Search Ads. |
Summary:
| Benefit | Explanation |
|---|---|
| ✅ Appear on relevant searches | Puts your ad in front of high-intent users searching for your product (like “camping gear”) |
| ❌ Organic position | Ads don’t show inside organic listings |
| ❌ Follow-up automation | Requires separate tools like email CRMs |
| ❌ Videos | Not supported in text-based search ads |
Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.
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Lata Bala is a Founder and CEO of Mite Art, as well as an Entrepreneur. She has established yourself as a leading figure in the online world. With expertise in blogging, SEO, research, content writing, and internet marketing. She loves traveling and discovering new horizons. Continue for more info and see her more stories.