Recently, I took the Google Ads Search Certification exam and successfully passed with a score of over 90%. It’s not bad, so I am very glad to have passed the exam. Now, I will elaborate on one Google Ads Search question, explaining why it is correct and why the others are incorrect. Let’s start.
Question:
What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?
- The appropriate bid can often be a static target that’s challenging to reach.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- If you don’t bid efficiently, you could miss valuable conversions.
- User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
Here is the correct answer:
✅ If you don’t bid efficiently, you could miss valuable conversions.
If you are interested, you can take the exam on Google Ads Search Certification.
Let’s start with why this is correct — and why the others are not:
✅ Why This Is Correct:
Google Ads uses automated bidding (Smart Bidding) to optimize bids in real-time, based on:
- User intent
- Conversion likelihood
- Contextual signals (location, device, time, etc.)
If you don’t bid efficiently, your ad may:
- Lose visibility in competitive auctions
- Miss high-value users who are ready to convert
- Waste budget on low-converting traffic
Automating your bid ensures that:
- You stay competitive in real-time auctions
- You capture valuable conversions that manual bidding may overlook
- Google adjusts bids at the moment of the search
❌ Why the Other Options Are Incorrect:
| Option | Why It’s Incorrect |
|---|---|
| The appropriate bid can often be a static target that’s challenging to reach. | ❌ This is vague and misleading. Bids shouldn’t be static — that’s what automation solves. |
| The customer journey has become more complex and therefore bids should be based on general user behavior. | ❌ True in part, but Smart Bidding is based on real-time behavior, not generalized behavior. |
| User intent and likelihood… don’t vary based on location, time, or device. | ❌ This is factually wrong — user behavior does vary based on those signals, which is exactly why automated bidding exists. |
Real-Life Example:
An online flower shop uses manual CPC bidding and sets a flat $1.50 bid for all users.
- On Valentine’s Day, high-intent buyers search “same-day flower delivery”
- Their ad doesn’t show in top results due to low bids
- They miss a large chunk of sales
With Smart Bidding, Google would detect the higher likelihood of conversion on this day, and increase bids automatically, helping them win more valuable traffic.
Summary Table:
| Statement | Accurate? | Why |
|---|---|---|
| ✅ Missed conversions from poor bidding | ✔ Yes | Core reason to automate |
| ❌ Static target bidding is challenging | ✘ No | Automation solves that issue |
| ❌ Use general behavior for bidding | ✘ No | Real-time intent is better |
| ❌ User intent doesn’t vary | ✘ No | It varies a lot by context |
Conclusion:
In today’s auction-driven ad environment, automating your bidding gives your campaigns the best chance to:
- Show up when it matters most
- Capture high-intent users
- Maximize conversion value with less manual effort
If you rely on manual bids, you risk missing out on valuable conversions that automation can help secure.
Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.
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Lata Bala is a Founder and CEO of Mite Art, as well as an Entrepreneur. She has established yourself as a leading figure in the online world. With expertise in blogging, SEO, research, content writing, and internet marketing. She loves traveling and discovering new horizons. Continue for more info and see her more stories.