Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
When I first heard about the Performance Planner, I assumed it was just a tool to predict ad budgets. But … Read More
Which statement is true about the value of Google Display Ads?
When I first started with Google Ads, I thought Display ads were just about showing banners on websites. But this … Read More
What’s a key benefit of Responsive Display Ads?
When studying for the Google Ads Display Certification, this question helped me realize how much creative control advertisers actually have … Read More
What are two reasons a marketer might use responsive display ads? Choose two.
While reviewing Google Ads responsive display ads, this question stood out to me. It gets to the core of why … Read More
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
While I am prepping for the Google Ads Display Certification, this question really helped me lock in the concept of … Read More
A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
This question came up while I was preparing for the Google Ads Display Certification, and it’s one of those “know-the-basics” … Read More
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
When learning about remarketing in Google Ads, this real-world-style question helped me truly understand what remarketing is — and what … Read More
Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
While preparing for the Google Ads Display Certification, I came across this double-select question — and it’s one that tests … Read More
A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
While studying for my Google Ads Bidding Strategies Certification, I came across a real-world scenario that many advertisers face: “What’s … Read More
How does Google Display ads grow marketing results for advertisers?
I recently passed the Google Ads Display Certification exam and scored over 97%. One of the questions really stuck with me — … Read More