Google Ads Video Certification Questions and Answers Free 2025

The Google Ads Creative Certification is designed for marketers who want to master creating effective ad campaigns. You’ll learn how to engage audiences with compelling ads, target the right customers, and measure success.

This certification boosts your skills and credibility in digital marketing, setting you up for success in the world of online advertising.

Google Ads Video Certification Exam Practice Quizlet

Are you ready for the Google Ads Video Certification Exam Practice Quizlet? Enhance your preparation with key questions and scenarios designed to help you succeed in the exam. Start practicing now!

Skillshop – Google Ads Video Certification Exam (All Questions and Answers)

Welcome to the Google Ads Video Certification Exam guide! This resource has 50 questions and answers to help you learn video advertising on Google platforms.

Develop the skills to create and improve video campaigns. Whether you’re new or want to expand your knowledge, this guide is essential for certification success.

Let’s begin!

Google Ads Video Certificate achieved by Bhupati Barman from Skillshop.

1. You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

Provide multiple options for how viewers can take action.
Keep audio to a minimum so that viewers focus on the call to action (CTA).
Include a generic call to action (CTA).
Include a specific call to action (CTA).

2. You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

Avoid humour as it’s more subjective.
Humanise the story.
Showcase discounts and sales to drive interest.
Convey multiple messages to resonate with the masses.

3. You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?

Custom audiences
Life events
Affinity audiences
Demographics and detailed demographics

4. You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

Cross-device behaviour, audio-only content and shopping
Streaming on TV, short-form content and shopping
Cross-device behaviour, short-form content and shopping
Streaming on TV, audio-only content and shopping

5. Which of the following captures the four reasons creators choose YouTube?

Creativity, reach, infrastructure, income
Freedom, reach, infrastructure, income
Freedom, community, infrastructure, income
Creativity, community, infrastructure, income

6. You’re planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

Brand Lift
Core performance metrics
Viewability with Active View
Forecasting reach of your YouTube campaign alongside print ads

7. Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?

People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
Production companies are acting as gatekeepers, since they control the biggest distribution channels.
People are switching between the many streaming services available and have shorter attention spans.

8. You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

Masthead ads and non-skippable in-stream ads
Skippable in-stream ads and bumper ads
Masthead ads and bumper ads
Skippable in-stream ads and non-skippable in-stream ads

9. You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

Life events
In-market audiences
Custom audiences
Affinity audiences

10. Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?

Online sales
Product and brand consideration
Brand awareness and reach
Lead generation

11. You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?

Learn more
Take a look
Book now
Call now

12. You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?

Set up scenes to be zoomed out so that viewers can see all story elements.
Build suspense with a slow pace to start.
Keep visuals low contrast to avoid overwhelming viewers.
Use engaging pacing and tight framing.

13. How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

14. Which of the following captures how YouTube serves users, creators and advertisers?

Connection, innovation and trust
Connection, growth and trust
Creativity, growth and trust
Creativity, innovation and trust

15. You’re planning to run a Google video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to’, what measurement solution should you use?

Unique reach and frequency
Brand Lift
Reach Planner
Viewability with Active View

16. What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?

Skippable in-stream ads and bumper ads
Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and skippable in-stream ads
Non-skippable in-stream ads and in-feed video ads

17. You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

Infinite taxonomy audiences
Life events
Custom audiences
Affinity audiences

18. You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

Start with Customer Match, then expand to affinity audiences.
Start with Customer Match, then expand to your data segments.
Start with your data segments, then expand to affinity audiences.
Start with your data segments, then expand to Customer Match.

19. You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

Increase the pace and tighten the framing.
Add closed captions since most viewers will watch with the sound off.
Lower the brightness to optimise for mobile device viewing.
Remove supers so that they don’t compete with the audio.

20. You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

It’ll optimise bids to put the campaign’s message in front of as many relevant people as possible.
It’ll create as many impressions as possible in line with the target cost-per-acquisition.
It’ll acquire as many clicks as possible according to the daily budget that’s been set.
It’ll analyse historical feedback and make adjustments to bids based on performance signals.

21. You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?

Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
Focus on either long or short-form content, as using both creates an inconsistent experience.
Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
Advertisers with awareness goals should create short-form content that’s highly engaging.

22. How should you approach creative effectiveness in order to boost performance of video campaigns?

Continue running campaigns with existing creative and slowly introduce new variations.
Start with all-new video ad creative that’s already working well for other platforms.
Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best.

23. You work on the marketing team for an eCommerce business and you’re looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?

Creators influence users’ purchasing decisions, and YouTube drives purchasing behaviour.
YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
Creators influence users’ purchasing decisions, but they take action on other platforms.
YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.

24. The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?

Impressions
Views
Actions
Clicks

25. Why is it a good idea to opt into optimised targeting when creating a video action campaign?

It’ll help you reach audiences already familiar with your brand who are likely to convert.
It’ll remove users from your data segments who aren’t likely to convert.
It’ll help you reach new and relevant audiences who are likely to convert.
It’ll remove audience solutions you’ve applied that aren’t driving conversions.

26. Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

Media
Brand
Creative
Platform

27. How should you approach evaluating video action campaign performance to drive more conversions?

Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

28. To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

Cross-platform and view-based
Mono-platform and last click
Mono-platform and view-based
Cross-platform and last click

29. You’re planning to run a Google video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

Core performance metrics
Viewability with Active View
Brand Lift
Reach Planner

30. What action should you take when optimising a campaign to drive conversions faster?

Set up the campaign to engage with audience segments that have searched for your brand before.
Track lighter actions to provide more signals to Google’s machine learning algorithms.
Set up the campaign to only engage with audience segments that have converted before.
Track only end actions to provide more accurate signals to our machine learning algorithms.

31. What are the three primary benefits of Reach Planner?

It provides trustworthy popular reach forecasts, media mix options and fresh data.
It provides trustworthy unique reach forecasts, media mix options and fresh data.
It provides trustworthy popular reach forecasts, media mix options and automation recommendations.
It provides trustworthy unique reach forecasts, media mix options and automation recommendations.

32. You’re planning to run a video action campaign. How should you approach your measurement strategy?

Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
Measure only complete offline conversions for a more accurate return on investment calculation.
Measure only complete online conversions for a more accurate return on investment calculation.
Measure the full value with Google Ads conversion tracking and include lighter conversion events.

33. You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

Skippable in-stream ads and non-skippable in-stream ads
Masthead ads and bumper ads
Masthead ads and non-skippable in-stream ads
Skippable in-stream ads and bumper ads

34. During media planning, what can Reach Planner help with?

Forecasting reach of your YouTube campaign alongside print ads
Forecasting reach of your YouTube campaign alongside social media
Forecasting reach of your YouTube campaign alongside TV
Forecasting reach of your YouTube campaign alongside Search

35. A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?

Consideration
Awareness
Perspective
Action

36. You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

Action
Consideration
Awareness
Hybrid

37. You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

It allows you to reinforce a message by telling a story through a series of videos.
It allows you to maximise ad engagement by telling a story through a series of videos.
It allows you to drive actions on your website by telling a story through a series of videos.
It allows you to communicate multiple messages by telling a story through a series of videos.

38. What’s a benefit of using Google’s video solutions to achieve your awareness, consideration or action goal?

Google’s video solutions use machine learning to create video assets based on the content of the advertised domain.
Google’s video solutions use machine learning to set budgets and bids within 24 hours of setting a live video campaign.
Google’s video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google’s video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

39. You’re planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as ‘Video played to’, which measurement solution should you use?

Viewability with Active View
Unique reach and frequency
Reach Planner
Brand Lift

40. Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

It’ll extend the reach of video ads to YouTube live streaming and Premieres.
It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
It’ll give you access to engage with audiences on the YouTube mobile homepage.
It’ll give you access to more engagement metrics to measure the impact of the campaign.

41. For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

Custom audiences
Infinite taxonomy audiences
Affinity audiences
Life events

42. If your marketing objective is to build awareness, what audience solutions should you consider using in your Google video campaign?

Affinity audiences and custom audiences
Affinity audiences and life events
In-market audiences and custom audiences
Life events and in-market audiences

43. You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

Location
Sitelinks
Product feed
Lead form

44. It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?

Start with cost-per-view bidding to establish CPV performance, then switch to target CPA to capture more conversions at the desired CPA.
Start with cost-per-view bidding to establish CPV performance, then switch to Maximise conversions to capture more conversions at the desired CPA.
Start with Maximise conversions to establish CPA performance, then switch to target CPA to capture more conversions at the desired CPA.
Start with target CPA to establish CPA performance, then switch to Maximise conversions to capture more conversions at the desired CPA.

45. Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?

Online sales
Product and brand consideration
Lead generation
Brand awareness and reach

46. What do Insights Finder and Find My Audience help you do?

They help you understand what audience solutions in an existing campaign are delivering the best results.
They help you create audience lists similar to the audiences who delivered the best results in your Google video campaign.
They help you understand who your most valuable customers are on YouTube and how to reach them.
They help you create audience lists that you can immediately apply to any of your Google video campaigns.

47. You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?

Custom audiences
Demographics and detailed demographics
Affinity audiences
Life events

48. What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

Skippable in-stream ads and bumper ads
Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and skippable in-stream ads

49. You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?