Which two asset types can also be served as account-level automated assets?

Which two asset types can also be served as account-level automated assets?

• Dynamic callouts
• Dynamic sitelinks
• Call asset
• Promotional callouts

The correct answers are:

✅ Dynamic Callouts and

✅ Dynamic Sitelinks

What Are Account-Level Automated Assets?

In Google Ads, account-level automated assets are extensions that Google automatically generates and applies across your entire account. These assets aim to enhance your ads by providing additional information, potentially improving click-through rates and overall ad performance. (How to Turn Off Google Ads Automated Assets)

1. Dynamic Callouts

Dynamic Callouts are short, automated snippets that highlight specific information about your business, such as “Free shipping” or “24/7 customer support.” Google generates these callouts based on the content of your website, aiming to showcase unique selling points of your products or services.

Benefits:

• Enhances ad visibility with additional information
• Requires no manual setup
• Can improve ad performance by highlighting key offerings (Two asset types can also be served as account-level automated …)

2. Dynamic Sitelinks

Dynamic Sitelinks are additional links that Google automatically adds beneath your ad text, directing users to specific pages on your website. These links are generated based on user search queries and your site’s content, helping users navigate directly to relevant sections of your site.

Benefits:

• Improves user navigation by directing to specific pages
• Automatically generated, saving time on manual link creation
• Can increase the likelihood of user engagement with your site (About dynamic sitelink assets – Google Ads Help)

Why the Other Options Are Incorrect

• Call Asset: This is a manual extension that adds a phone number to your ad, allowing users to call your business directly. It is not an automated asset.
• Promotional Callouts: These are manually created callouts highlighting promotions or special offers. They require manual setup and are not generated automatically by Google.

Additional Resources

• Google Ads Help – About Account-Level Automated Assets
• Google Ads Help – About Dynamic Sitelink Assets
• Google Ads Help – About Dynamic Callouts

Understanding and utilizing these automated assets can enhance your Google Ads campaigns by providing additional information to potential customers without the need for manual setup.

Now, if you are ready, then you take the Google Skillshop test for the Google Ads Search Exam. If you want more questions about the Google Ads Search Certification Exam, follow.

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