When explaining Google Search ads to a new client or studying for the Google Ads Search Certification, start with the … Read More
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching … Read More
You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only … Read More
When I was preparing for the Google Ads Search Certification exam (which I proudly passed with a 97% score!), one … Read More
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids … Read More
I recently passed the Google Ads Search Certification exam (yep, right from my little desk at home!) and scored over 95%. Felt … Read More
You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. … Read More
Let me share another real question I got during my Google Ads Search Certification. This time, it was about a guitar … Read More
The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they … Read More
I recently passed the Google Ads Display Certification exam with a 97% score, and this one question really stood out. … Read More