What are two ways Google Ads can fuel your business goals? (Choose two.)

I was reviewing some Display Ads questions for my certification prep (still enjoying chai in my cozy home spot 😊), and this one caught my eye. It seems simple but is important for growing your business with Google Ads. I recently passed the Google Display Ads Certification with a 98%, and now I’m explaining each key idea step by step. Let’s jump in!

Question:

What are two ways Google Ads can fuel your business goals? (Choose two.)

• Reach more users by placing ads on all search engines.
• Increase online, in-app, in-person, and over-the-phone sales.
• Get more of the right people to visit your website.
• Enable premium membership subscriptions.
• Cap the number of ads you pay for, based on your business.

Here are two correct answers:

• ✅ Increase online, in-app, in-person, and over-the-phone sales
• ✅ Get more of the right people to visit your website

If you’re interested, you can take the exam here: Google Ads Display Certification via Skillshop.

Why These Two Answers Are Correct

Google Ads is a powerful advertising platform that helps businesses connect with the right audience at the right time, in the right way. Let’s break down how these two options directly support business growth:

✅ 1. Increase online, in-app, in-person, and over-the-phone sales

• Google Ads helps you drive conversions across various platforms.
• Whether your customers are shopping on your website, visiting your physical store, using your app, or calling you directly — ads can guide them to action.
• You can track phone calls, measure app installs, and optimize for in-store visits using advanced tracking tools.

✅ 2. Get more of the right people to visit your website

• With precise audience targeting, Google Ads ensures your ads reach users interested in what you offer.
• This means more qualified traffic that’s likely to convert — not just random visitors.
• Using targeting options like keywords, locations, and custom audiences, you can fine-tune who sees your ads.

Why the Other Options Are Incorrect

Let’s talk about the not-so-right options — the ones that sound okay at first, but don’t really reflect how Google Ads works. If you’re studying for your certification or just learning the ropes, understanding why something is wrong is just as important as knowing what’s right.

❌ Reach more users by placing ads on all search engines

This one might trick you — it sounds impressive, right?

But here’s the truth:
Google Ads doesn’t advertise on every search engine out there. It focuses only on:

• Google Search
• Google Search Partners (like YouTube, Google Maps, and a few approved partners)
• And Google Display Network

🛑 Bing, Yahoo, and other search engines are totally separate ecosystems — they run their own ad platforms (like Microsoft Ads). So, if you want to advertise on all search engines, you’d need to run campaigns outside Google Ads too.

✅ Fun Fact: 90%+ of internet searches happen on Google — so you’re still reaching a huge audience!

❌ Enable premium membership subscriptions

Let’s clear this one up:
Google Ads helps you promote your product or subscription, but it doesn’t manage or enable subscriptions.

That’s something your website or eCommerce system needs to handle — like:

• Shopify
• WooCommerce
• Kajabi
• Or even custom subscription software

Think of Google Ads as your friendly neighborhood promoter, not your in-house tech manager. 😉

✅ So yes, you can run an ad like: “Join our premium membership today!” — but you’ll still need a proper setup on your end to collect payments and manage access.

❌ Cap the number of ads you pay for, based on your business

Okay, now this one is a little confusing — because Google Ads does let you control your budget, but not in this specific way.

Let’s explain:

• You can set a daily budget, and choose a bidding strategy (like CPC or CPA).
• But you can’t say: “I only want to run 50 ads a month, because I’m a small business.”

Google’s system is based on real-time auctions, where your ad competes with others for visibility. You’re charged per click or impression, depending on your setup — not based on a fixed number of ads.

So while you have control over how much you spend, you can’t cap the number of ads like turning off a faucet after a certain point. It’s smarter and more flexible than that.

💡 Pro Tip: Use campaign-level budgets and automated rules if you want better control without micromanaging.

Summary Chart – Google Ads Business Goal Alignment

Conclusion

Google Ads isn’t just about getting clicks — it’s about getting results. Whether your goal is to increase conversions, boost your brand visibility, or drive more qualified traffic, Google Ads has the tools to support your business goals. The key lies in setting the right campaign goals and targeting strategy.

FAQs

Now, if you are ready, you can take the Google Skillshop test for the Google Ads Display Exam. Want more real exam questions with easy answers like this? Follow along — I’ll be breaking down more Google Ads Display Measurement Certification Free examples in the next posts.

• About the Author
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Bhupati Barman( Co Founder of Mite Art )

Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.

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