The correct answer is “It troubleshoots unverified conversion actions.” Why is that the right choice, and why are the other options not correct?
Google Tag Assistant is a powerful tool for marketers and consultants. When setting up conversion tracking, mistakes happen—missing code, wrong placement, or tags not firing. Tag Assistant helps identify these issues so you can fix them quickly.
In our Miteart blog, I will give you a clear guide on how to choose the correct answer easily. So, no delay—let’s start.
Table of Contents
Question
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
- It creates the Google Click Identifier tag (GCLID).
- It automatically creates tag code snippets.
- It tells you which Google Analytics reports are incorrect.
- It troubleshoots unverified conversion actions.
The correct answer
✅ It troubleshoots unverified conversion actions.
Details in voice:
Why the correct answer is right
Tag Assistant helps find tag problems. In the case of Google Ads, the most important tags are conversion tracking tags and remarketing tags.
When a conversion action (like a purchase, signup, or booking) is not verified, Tag Assistant helps:
- Check if the tag is installed on the correct page.
- Confirm whether the tag is firing when a conversion happens.
- Show errors like missing IDs, duplicates, or misplacements.
By troubleshooting unverified conversion actions, consultants and marketers can ensure conversions are tracked correctly. Without this, campaign optimization and bidding would be based on incomplete data.
Why the other options are wrong
- “It creates the Google Click Identifier tag (GCLID).”
It’s Incorrect. Google Ads automatically adds the GCLID to URLs when auto-tagging is on. Tag Assistant doesn’t create GCLIDs—it only checks that tags are working. - “It automatically creates tag code snippets.”
Wrong. Tag snippets are created inside Google Ads, Google Analytics, or Tag Manager. Tag Assistant can’t generate new code; it only verifies if existing code is installed properly. - “It tells you which Google Analytics reports are incorrect.”
Wrong. Tag Assistant does not audit reports. Its purpose is to test and validate tags, not check report accuracy in Analytics.
Real life example
Imagine John, an online store owner who sells handmade shoes. You, as the consultant, add a purchase conversion tag to his checkout page.
After a few days, conversions are not showing in Google Ads. Instead of guessing, you open Google Tag Assistant and run a test purchase:
- The tool shows the tag is present, but it isn’t firing.
- The error message says the conversion ID is missing.
- You fix the code, retest, and now the tag fires correctly.
Within 24 hours, conversions appear in Google Ads, and John can finally measure ROI on his campaigns.
Comparison table
| Option | What it does | Why it’s wrong here |
|---|---|---|
| Creates GCLID | Auto-tagging adds GCLID to URLs | Tag Assistant does not create it |
| Creates tag snippets | Snippets come from Ads, Analytics, GTM | Tag Assistant doesn’t generate code |
| Tells incorrect reports | Analytics reporting issue | Not a Tag Assistant function |
| Troubleshoots unverified conversions ✅ | Validates and fixes tag errors | Correct answer |
Practical tips
- Use Tag Assistant Chrome extension to test tags live.
- After placing a conversion tag, run a real test conversion to confirm it fires.
- Check for duplicate tags, which can inflate data.
- Combine with Google Tag Manager Preview Mode for deeper debugging.
- Always wait 24 hours after fixing to see verified conversions in Goo
Conclusion
Tag Assistant is your go-to tool for troubleshooting unverified conversion actions. It ensures tags fire correctly, so conversions are tracked and campaigns can be optimized with confidence. While other options mention GCLID, code snippets, or Analytics reports, those are outside Tag Assistant’s role.
Relevant resource links
- Google Ads Help – About Tag Assistant
- Google Ads Help – Fix conversion tracking issues
- Tag Assistant (Legacy) Chrome Extension
- Google Tag Manager – Preview and Debug Mode
FAQs
Does Tag Assistant replace Google Tag Manager?
No. Tag Manager helps implement and organize tags. Tag Assistant helps test and troubleshoot them.
Can Tag Assistant check remarketing tags too?
Yes. It verifies Google Ads remarketing tags as well as conversion tags.
Do I still need to wait for verification in Ads?
Yes. Even if Tag Assistant says the tag is firing, Google Ads still needs a conversion event to verify it.
Is Tag Assistant free?
Yes, the Chrome extension and online tool are both free from Google.
- About the Author
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.