Lata Bala

Business Owner Choosing Google Ads Campaign Types For Hiking Gear, Showing Performance Max And Discovery Options

Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

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I recently worked with a client who owns a small business making specialized hiking and rock-climbing gear. They wanted to … Read More

Digital Graphic Showing A Performance Planner Dashboard Scenario Where An Electric Car Business Selects A $9,600 Budget To Achieve 1,600 Conversions With A $6 Cpa — Ideal For Selling Excess Inventory.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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Recently, I took the Google Ads Search Certification exam and successfully passed it with an impressive score of over 90%. … Read More

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