How can the power of Google’s AI help advertisers?
The correct answer is “It can optimize performance in real time.” Why is this right, and why are the other … Read More
A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
The correct answer is “An action in which a customer sees but does not interact with your ad, and then … Read More
A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
The correct answer is: “The attribution report.”Why is this correct, and why are the other options incorrect? In this guide, … Read More
What’s the definition of a tag, as it pertains to digital advertising?
The correct answer is: “A tag is a small snippet of code that’s placed on the conversion page of a … Read More
What’s an example of a campaign that fell short of its target goal?
The correct answer is “A search campaign with an expected ROAS of 50.12 dollars and an actual ROAS of 10 … Read More
What’s a requirement for implementing sitewide tagging?
The correct answer is “Make sure Google Click Identifier GCLID still works if using click trackers in the URL.” Why … Read More
A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
The correct answer is “Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.” Why is it … Read More
How Are View-Through Conversions Counted in Google Ads?
Not every customer clicks an ad before buying. Sometimes just seeing an ad influences a later decision. Google Ads measures … Read More
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
When running Google ads, track how well clicks turn into real actions. Clicks alone don’t guarantee results. True success is … Read More