Bhupati Barman

Feature Banner: Data-Driven Attribution Case Study For Ristorante Abigaille, Florence, With A Check Mark And Florence Skyline.

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?

The correct answer is “The conversion would be attributed to each keyword proportionally, therefore each keyword would receive credit for … Read More