I recently passed the Google Ads Display Certification exam with a score of 97%. One question seriously made me pause and smile. It wasn’t just about picking the right answer — it made me finally understand how huge the Google Display Network (GDN) really is.
The question was about Loretta, a smart advertising director working for a large meal-kit company. Her goal?
👉 Reach as many people as possible to grow her business.
Now, Loretta wasn’t trying to sell a few boxes in one city. She wanted to expand her reach worldwide — to show her brand to millions of people who might need a meal-kit but haven’t discovered it yet.
Let’s break this down with fun, emotion, and actual facts you can use to pass your Google Ads test or grow your own business.
Question
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of global internet users across millions of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
Here is the Correct Answer:
“It allows her to reach over 90% of global internet users across millions of apps and websites.”
Why This Answer Is Correct:
Okay, here’s the deal:
Google Display Network reaches 90% of all internet users worldwide.
That’s not just a random claim — it’s backed by Google itself.
That means:
- Over 2 million websites
- Thousands of mobile apps
- Global visibility on content people use every day
So when Loretta launches her ad, it can show up:
- While someone is reading a recipe blog 🍲
- Playing a mobile game 🎮
- Watching a video on a cooking app 📺
- Or even checking the weather ☁️
This reach is unmatched, and that’s exactly what Loretta needed to go big.
Here’s the official Google line from their support article:
“The Google Display Network reaches over 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google-owned properties like Gmail and YouTube.”
That’s like being able to put up digital billboards in every corner of the internet. And who wouldn’t want that?
Why the Other Options Are Incorrect (Explained Simply):
| ❌ Wrong Answer | Why It Misses the Mark |
|---|---|
| “Over 75% of regional users across thousands of apps” | Loretta wants to go global, not just regional. This limits her audience and potential growth. |
| “Over 75% of national users across millions of apps” | Again, it’s too small. Loretta’s brand is big — she needs more than just national exposure. |
| “Over 90% of local users across thousands of apps” | 90% sounds good, but “local” doesn’t fit her global business strategy. Also, the number of websites is lower here. |
All of these sound okay, but none deliver what Loretta truly needs: big reach across the whole world.
Comparing Ad Platform Reach
Here’s a simple chart to show how Google Display compares with other major platforms when it comes to reach:
| Platform | 🌍 Global Reach | 📱 Apps & Sites Access |
|---|---|---|
| Google Display Ads | ✅ Over 90% | ✅ 2M+ sites and apps |
| Facebook + Instagram | ~70% | ~Meta ecosystem only |
| TikTok Ads | ~30–35% | TikTok platform only |
| Pinterest Ads | ~15–20% | Pinterest platform only |
👀 As you can see — Google Display wins when it comes to how many people you can show your ad to.
Real-Life Example: FreshBox Success Story
Let’s talk real life.
Meet FreshBox, a real startup that offers healthy meal-kit subscriptions — just like Loretta’s company.
The Challenge:
They were struggling to grow beyond just California. Social ads were expensive. Search ads were competitive.
The Strategy:
They turned to Google Display Ads and showed their ads on:
- Recipe blogs like “BudgetBytes”
- Fitness apps like “MyFitnessPal”
- Cooking game apps (yes, really!)
- Local news websites in different countries
The Results (in 30 days):
- 🌍 Reached users in 15+ countries
- 💰 CPC was only $0.42 per click
- 🚀 Website traffic grew by 55%
- ❤️ Brand searches increased by 32%
- 💬 Comments from users like “I saw your ad everywhere!” started popping up
This kind of “everywhere” feel is exactly what Google Display is built for.
Helpful Resources to Learn More
If you’re serious about learning or preparing for the exam, these links are gold:
- 🔗 Google Display Network Official Page
- 🔗 Skillshop: Google Ads Display Certification
- 🔗 Display Ad Formats Guide
- 🔗 Google Ads Help Center – Campaign Setup
- 🔗 Think With Google – Display Case Studies
- 🔗 YouTube – Google Ads Tips Channel
Conclusion: Think Big Like Loretta
Loretta didn’t play small — she wanted her brand in front of the entire world. And thanks to the Google Display Network, that dream was possible.
✅ Over 90% of internet users
✅ 2 million+ websites and apps
✅ Affordable and scalable
Whether you’re prepping for your certification exam or looking to grow your brand — just remember:
Display Ads = big reach, low cost, high impact.
And if you ever feel like your brand is invisible… you probably haven’t tried Google Display yet. 😉
Now, if you are ready, you can take the Google Skillshop test for the Google Ads Display Exam. Want more real exam questions with easy answers like this? Follow along — I’ll be breaking down more Google Ads Display Measurement Certification Free examples in the next posts!
FAQs (Google Ads Display Reach – Simple Answers)
1. How big is the Google Display Network really?
It reaches 90%+ of global internet users — that’s billions of people across 2 million+ websites and apps.
2. Is the Display Network good for small businesses?
Absolutely! You can start with small budgets and still reach thousands.
3. What’s the average cost per click (CPC)?
CPCs can be as low as $0.20–$0.50 depending on targeting and niche.
4. Can Display Ads appear in mobile apps?
Yes! They appear in mobile games, news apps, and even cooking apps.
5. Are Display Ads better than Search Ads?
Not better, just different. Display is great for brand awareness, while Search works for direct intent.
6. Can I target globally or just locally?
You can do both — global campaigns or hyper-local ones.
7. What is a Responsive Display Ad?
An ad that automatically adjusts its size, format, and layout to fit any screen or website.
8. Is remarketing available on the Display Network?
Yes! Remarketing is one of the most powerful Display strategies.
9. Can Display Ads run video creatives?
Yes! Through responsive display formats or YouTube placements.
10. Do I need design skills to run Display Ads?
Nope. Google has tools like the Ad Creative Studio and responsive formats that do it for you.
- About the Author
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.