When should you use responsive display ads?
I recently passed the Google Ads Display Certification exam and scored over 97%. One of the questions really stuck with … Read More
Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
When I was preparing for my Google Display Ads certification, this type of question helped me really understand how powerful … Read More
An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
When I first got into Google Ads, I thought automation just meant setting a budget and hoping for the best. … Read More
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
When I first started learning Google Ads, I assumed targeting was just about picking ages and interests. But this question … Read More
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
I was going over some Display Ads questions with my usual cup of chai in hand, and this one stood … Read More
Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
I was reviewing some Display Ads questions while sipping chai at my little home workspace — and this one popped … Read More
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
Today, while sipping tea and studying for my Google Ads Display Certification at home, I came across a familiar topic: … Read More
Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
The other day, I was helping a friend plan ads for his local toy store, and we hit a common … Read More
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
I was working from my little workspace with a cup of tea, exploring some Performance Planner questions for my certification … Read More
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
I was going through some Performance Planner questions (still enjoying chai in my home office ☕), and this one caught … Read More