What does it mean when ad campaigns are optimized by Google’s AI?
Curious about how easily you can pass the Google Ads Measurement Certification? In this post, I’ll break down a real … Read More
A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
You will wonder how easily you can pass the Google Ads Measurement Certification once you understand how different types of … Read More
A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
You will wonder how easily you can pass the Google Ads Measurement Certification. In this post, I will cover a … Read More
What are the two types of optimization? Choose two.
If you’re preparing for the Google Ads Measurement Certification, you’ll likely see questions that test your knowledge of how optimization … Read More
What does Google Analytics 4 refer to as interactions on a website or app?
You will wonder how easily you can pass the Google Ads Measurement Certification. In this post, I will cover a … Read More
Google Ads Display Certification Exam Preparation 2025 (Updated)
Are you interested in Google Ads Display Certification but unaware of how to get this certification from Google Skillshop? No … Read More
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
Amy has recently created a new brand focused on goldfish training materials—a niche yet growing sport. She knows her audience … Read More
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
Catherine recently launched a Google Display campaign for her online pet store, and she saw a big spike in website … Read More
Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
I was helping a friend recently who just started a new business, and she asked me,“How can I make sure … Read More
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
I was working on a small business marketing plan the other day when I asked myself a simple but important … Read More