What’s the definition of a tag, as it pertains to digital advertising?
The correct answer is: “A tag is a small snippet of code that’s placed on the conversion page of a … Read More
What’s an example of a campaign that fell short of its target goal?
The correct answer is “A search campaign with an expected ROAS of 50.12 dollars and an actual ROAS of 10 … Read More
What’s a requirement for implementing sitewide tagging?
The correct answer is “Make sure Google Click Identifier GCLID still works if using click trackers in the URL.” Why … Read More
A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
The correct answer is “Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.” Why is it … Read More
How Are View-Through Conversions Counted in Google Ads?
Not every customer clicks an ad before buying. Sometimes just seeing an ad influences a later decision. Google Ads measures … Read More
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
When running Google ads, track how well clicks turn into real actions. Clicks alone don’t guarantee results. True success is … Read More
If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
The correct answer is “The calls are tracked by a dynamically created Google forwarding number.”Why is this the right answer, … Read More
Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
The correct answer is “Marketing mix model.” But why is it right, and why not the others? This guide explains … Read More
Which of the following can be used to describe enhanced conversions for leads?
The correct answer is “Uses hashed, first-party data“. Why is it correct, and why are the other options incorrect? In … Read More