What’s the definition of a tag, as it pertains to digital advertising?
The correct answer is: “A tag is a small snippet of code that’s placed on the conversion page of a … Read More
What’s an example of a campaign that fell short of its target goal?
The correct answer is “A search campaign with an expected ROAS of 50.12 dollars and an actual ROAS of 10 … Read More
What’s a requirement for implementing sitewide tagging?
The correct answer is “Make sure Google Click Identifier GCLID still works if using click trackers in the URL.” Why … Read More
A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
The correct answer is “Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.” Why is it … Read More
How Are View-Through Conversions Counted in Google Ads?
Not every customer clicks an ad before buying. Sometimes just seeing an ad influences a later decision. Google Ads measures … Read More
What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
When running Google ads, track how well clicks turn into real actions. Clicks alone don’t guarantee results. True success is … Read More
99% of People Don’t Know: Which Place on Earth Is Closest to Outer Space?
I’m sure that 99% of people don’t know which place on Earth is closest to outer space. No worries! Let’s … Read More
99% of People Don’t Know Which Country Is at the Center of the Earth
General Knowledge Story: Today, I will explore a question you’ve probably never asked yourself before. Which is the country in … Read More
If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
The correct answer is “The calls are tracked by a dynamically created Google forwarding number.”Why is this the right answer, … Read More