What report can help show the duration between a user’s first exposure and their subsequent conversion?
The correct answer is “The Time Lag Report.” Why is that the right choice, and why are the other options … Read More
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
The correct answer is “It troubleshoots unverified conversion actions.” Why is that the right choice, and why are the other … Read More
How should marketers evaluate their campaigns?
The correct answer is “Check whether the result of a specific objective exceeded or fell short of its goal.” Why … Read More
What’s the practice you’d want to use for turning marketing insights into action?
The correct answer is “Focus on the right audience for the message shared in that stage of the buying journey.” … Read More
You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
The correct answer is “The conversion would be attributed to each keyword proportionally, therefore each keyword would receive credit for … Read More
Which of the following describes the number of times a unique user will see an ad over a given time period?
The correct answer is Frequency. Why is that right, and why are the other choices not right? In our Miteart blog, … Read More
How does data-driven attribution work?
The correct answer is “It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, … Read More
How can the power of Google’s AI help advertisers?
The correct answer is “It can optimize performance in real time.” Why is this right, and why are the other … Read More
A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
The correct answer is “An action in which a customer sees but does not interact with your ad, and then … Read More
A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
The correct answer is: “The attribution report.”Why is this correct, and why are the other options incorrect? In this guide, … Read More