What’s the practice you’d want to use for turning marketing insights into action?

The correct answer is “Focus on the right audience for the message shared in that stage of the buying journey.”

Why is that right, and why are the other choices not right?

In our Miteart blog, I will give you a clear guide on how to choose the right answer easily. So, no delay—let’s start.

The Question

What’s the practice you’d want to use for turning marketing insights into action?

• Increase investment in an underperforming channel.
• Increase the frequency of underperforming ad creatives.
• Shift budgets from well-performing channels to underperforming channels.
• Focus on the right audience for the message shared in that stage of the buying journey.

Correct Answer

✅ Focus on the right audience for the message shared in that stage of the buying journey.

Details in voice:

Why This Is Correct

The core of marketing insights is not just data collection but using the insight to refine targeting. If you know where your audience is in the buying journey—awareness, consideration, or decision—you can match the right message to their intent.

For example:

• Early stage → Informative, awareness-based content.
• Mid stage → Comparison, proof, and educational messaging.
• Decision stage → Offers, urgency, and clear CTAs.

By aligning your actions with insights about the audience stage, you maximize ROI, ensure the message resonates, and avoid wasting resources on irrelevant audiences.

Why The Other Options Are Wrong

1. Increase investment in an underperforming channel
   • Wasting money. If a channel is underperforming, pumping more money into it without fixing the root problem will only accelerate losses.
2. Increase the frequency of underperforming ad creatives
   • Counterproductive. Showing the same ad more often when it already fails to connect can lead to ad fatigue and negative brand sentiment.
3. Shift budgets from well-performing channels to underperforming channels
   • Risky. This undermines strong ROI channels and puts money into weak ones. It’s the opposite of optimizing campaigns.

Comparison Table

Real-Life Example

Imagine an e-commerce brand selling fitness equipment.

• Wrong approach: Pumping more budget into display ads (underperforming) or repeating the same video ad that people already skip.
• Right approach: Using insights to see that audiences who read blog posts about “beginner workout routines” are in the awareness stage. Instead of pushing “Buy Now” ads, you share free guides, workout tips, and email sign-ups. Once they move to the consideration stage, you retarget with product comparisons and reviews. Finally, at the decision stage, you deliver discount codes and urgency offers.

This way, insights directly guide what action to take next.

Relevant Resource Links

• Google Think with Google – Turning Insights Into Action
• Google Ads Help: Audience targeting best practices
• HubSpot – Marketing Analytics & Insights Best Practices
• Harvard Business Review – Customer Journey Mapping

Conclusion

The smartest way to turn marketing insights into action is to focus on the right audience for the right stage of the buying journey. This approach ensures that your campaigns are efficient, targeted, and customer-centric, while the other options risk wasting budget or damaging performance.

FAQs

• About the Author
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Bhupati Barman( Co Founder of Mite Art )

Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.

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