Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

May 18, 2025April 14, 2025 by Lata Bala

I recently passed the Google Ads Search Certification exam (yep, right from my little desk at home!) and scored over 95%. Felt … Read More

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads.

April 14, 2025April 14, 2025 by Lata Bala

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. … Read More

May 18, 2025April 13, 2025 by Lata Bala

Let me share another real question I got during my Google Ads Search Certification. This time, it was about a guitar … Read More

April 13, 2025April 12, 2025 by Lata Bala

The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they … Read More

April 12, 2025April 12, 2025 by Lata Bala

When visibility is the campaign goal, which bidding strategy should an advertiser choose? The correct answer is: ✅ Target Impression … Read More