I was going through some Google Display Ads questions while relaxing at home with my cup of chai ☕. Then I found this one about Dynamic Remarketing. It looks simple, but it’s actually a really smart way to bring people back to your website. I just passed my Google Ads Display Certification with a 97%, so now I’m sharing the answers in a fun, easy way. Let’s check this one out!
Question:
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
- It will show exact products to potential customers that have previously seen them on his website.
- It will connect with users based on their demonstrated in-market behavior and purchase intent.
- It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
- It will reach audiences based on their lifestyles, interests, and passions.
✅ Correct Answer:
It will show exact products to potential customers that have previously seen them on his website.
If you’re interested, you can take the exam here: Google Ads Display Certification via Skillshop.
Why This Answer is Correct:
Dynamic remarketing takes standard remarketing a step further by not just reminding users about your business — but showing them specific products or services they viewed on your site.
So, if Ken sells products online (e.g., shoes, electronics, or furniture), and someone browses a particular item but doesn’t buy, dynamic remarketing can automatically display an ad with that same product — with pricing, image, and CTA — as they browse other websites or apps in the Google Display Network.
This personalized approach can significantly increase conversions because:
- It recaptures interest by showing the exact product.
- It provides contextual relevance based on prior actions.
- It saves time through automation with your product feed.
Real-Life Example:
Ken runs an online store selling sports gear. He noticed that lots of people were visiting his site—especially checking out a pair of blue running shoes—but weren’t buying.
Frustrated, he tried Dynamic Remarketing.
By linking his Google Ads with his product feed, Ken started showing ads featuring the exact shoes people viewed—along with the price and a 10% discount.
One shopper, Lisa, saw the ad while browsing the news and came back to buy.
In just 3 weeks, Ken saw:
- A 27% boost in return visitors
- More sales without increasing his ad budget
- A higher ROI with less manual effort
“It felt like my ads were finally speaking directly to my customers,” Ken said.
Dynamic remarketing helped Ken turn interest into action—and it can work for your business too.
Why the Other Options Are Incorrect:
🚫 “It will connect with users based on their demonstrated in-market behavior and purchase intent.”
- This refers to In-Market Audiences, not dynamic remarketing.
- In-market targeting is great for finding new users, but doesn’t use product-level data from your site.
🚫 “It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.”
- Sounds similar, but dynamic remarketing doesn’t randomly promote new products — it retargets visitors with products they already viewed.
🚫 “It will reach audiences based on their lifestyles, interests, and passions.”
- That’s Affinity Audiences, not dynamic remarketing.
- Affinity is more about broad interest-based targeting.
Summary:
| Strategy | What It Does | Is It Dynamic Remarketing? |
|---|---|---|
| Dynamic Remarketing | Shows users the exact product they viewed on your site | ✅ Yes |
| In-Market Audiences | Reaches people actively researching/buying similar products | ❌ No |
| New Product Promotion | Displays new items, not based on past site behavior | ❌ No |
| Affinity Audiences | Targets based on interests, hobbies, and long-term passions | ❌ No |
FAQs
Q1: Do I need a product feed to run dynamic remarketing?
Yes. You must link your Google Merchant Center feed with your Display campaign.
Q2: Is dynamic remarketing suitable for all businesses?
It works best for eCommerce, travel, real estate, and education services — anything where people browse specific listings or items.
Q3: Will it show the ad to everyone?
No. It only shows ads to previous visitors of your site who didn’t convert.
Q4: Can I customize the design of dynamic ads?
Yes. Google auto-generates them, but you can upload custom templates for brand consistency.
Q5: How is performance measured?
Use metrics like view-through conversions, return on ad spend (ROAS), and conversion rates.
Conclusion:
If Ken wants to level up his Display ad performance, dynamic remarketing is a powerful tool. It connects with people who already showed interest — with the exact product they left behind. That’s precision marketing at its finest. 🎯
Now, if you are ready, you can take the Google Skillshop test for the Google Ads Display Exam. Want more real exam questions with easy answers like this? Follow along — I’ll be breaking down more Google Ads Display Measurement Certification Free examples in the next posts.
- About the Author
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Bhupati Barman is a Co-founder of Mite Art, as well as an Entrepreneur, SEO Optimizer, and Blog Writer, covering a variety of interesting topics.