How does experimentation contribute to a best-in-class measurement approach?
If you’re preparing for the Google Ads Measurement Certification, you’ll encounter questions about how to improve your measurement approach and … Read More
A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
If you’re preparing for the Google Ads Measurement Certification, you’ll come across questions about improving ad performance when traffic is … Read More
What’s a benefit of importing Google Analytics conversions to Google Ads?
If you’re preparing for the Google Ads Measurement Certification, you’ll encounter questions that test your knowledge of conversion tracking and … Read More
A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
If you manage Google Ads campaigns, you might have noticed that the number of conversions reported in Google Ads often … Read More
How does the Maximize Conversions bidding strategy work?
If you’re studying for the Google Ads Measurement Certification, one of the most common and critical questions you’ll face is … Read More
A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
If you are getting ready for the Google Ads Measurement Certification, you will find questions that check how well you … Read More
A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
In Google Ads, marketers need to understand how much return they’re getting from the money they spend. That’s where Conversion … Read More
In setting up the value of an online conversion action, what should you do?
If you are studying for the Google Ads Measurement Certification, this is a question you really need to know. Many … Read More
What do marketing mix models show advertisers?
You will wonder how easily you can pass the Google Ads Measurement Certification once you understand key concepts like Marketing … Read More
How can an advertiser set up enhanced conversions for web?
If you’re preparing for the Google Ads Measurement Certification, here’s another common question that trips up many learners. This guide … Read More